Essential Marketing 10: Understanding Advertising

Essential Marketing 10: Understanding Advertising

by Norman Clark


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Product Details

ISBN-13: 9781505644319
Publisher: CreateSpace Publishing
Publication date: 12/20/2014
Pages: 48
Product dimensions: 6.00(w) x 9.00(h) x 0.10(d)

About the Author

Norman Clark has had over 60 years International experience handling hundreds of different products. In his latter years he was former Professor of Marketing with both United Business Institutes and European Business Schools in Brussels. He ran his own Advertising Agency in Australia, and was Partner in Lintas-Clark Direct & Promo in Budapest. His projects cover some 20 different countries and he has lived and worked in 12.
Now semi-retired he has used his BBA and MBA Course and Seminar materials to create this inexpensive series. His other 27 books on Posters & Graphics can be seen on

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