The definitive primer on intellectual property for businessprofessionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, the Second Editionof this handy and concise paperback will help you stay up to dateon the newest thinking, strategies, developments, and case law inintellectual property.
- Presents fundamentals of patents, trademarks, copyrights, tradesecrets and other less-know forms of IP, such as registered designand mask works
- Covers important concepts such as IP strategy, protection,audits, valuation, management, and competitive intelligence
- Offers an introduction to IP licensing and enforcement
- Now features discussion of critical precedent-setting recent IPcases and proposed patent reform
Providing business professionals and IP owners with in-depthknowledge of this extremely important subject, this book helpsthose new to this field gain a better understanding andappreciation for the results of their creative abilities.
About the Author
ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.
PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.
Table of Contents
Foreword to the Second Edition.
Foreword to the First Edition.
About the Authors.
Introduction: Setting the Stage.
1 The Big Three: Patents, Trademarks, and Copyrights.
2 The Supporting Players: Other Types of IP Trade Secrets andKnow-How, Mask Works, and Non-Competition and Non-DisclosureAgreements.
3 Protecting the Fruits of Your Research andDevelopment.
4 Know What You Have (IP Audit) and What the Other Guy Has(Competitive Intelligence).
5 What Is It Worth? Putting a Value on IntellectualProperty.
6 Make More Money by Sharing (Licensing).
7 Corporate Officers and Directors Beware You Can BeLiable for Mismanaging Intellectual Property.
8 Enforcing Your Rights.
9 The Fundamental Things Apply, As Time Goes By Intellectual Property in Cyberspace.
10 The Patent Portfolio and Its Effect on Stock Price.
11 How the Courts Have Changed the Patent Law.
12 Patent Reform.
Appendix A: Trademark and Service Mark Application.
Appendix B: Copyright Application.
Appendix C: Confidentiality and Nondisclosure Agreement.
Appendix D: Invention Assignment Form.
Appendix E: Basic IP Audit Questionnaire.
Appendix F: Patent Valuation.
Appendix G: Invention Disclosure Form.
Appendix H: License Agreements.