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Essentials of Intellectual Property: Law, Economics, and Strategy / Edition 2

Essentials of Intellectual Property: Law, Economics, and Strategy / Edition 2

by Alexander I. Poltorak, Paul J. Lerner
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Product Details

ISBN-13: 9780470888506
Publisher: Wiley
Publication date: 03/08/2011
Series: Wiley Desktop Editions Series , #60
Pages: 320
Sales rank: 688,647
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.

PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

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Table of Contents

Foreword to the Second Edition.

Foreword to the First Edition.


Author's Note.


About the Authors.

Introduction: Setting the Stage.

1 The Big Three: Patents, Trademarks, and Copyrights.

2 The Supporting Players: Other Types of IP Trade Secrets andKnow-How, Mask Works, and Non-Competition and Non-DisclosureAgreements.

3 Protecting the Fruits of Your Research andDevelopment. 

4 Know What You Have (IP Audit) and What the Other Guy Has(Competitive Intelligence).

5 What Is It Worth? Putting a Value on IntellectualProperty.

6 Make More Money by Sharing (Licensing).

7 Corporate Officers and Directors Beware — You Can BeLiable for Mismanaging Intellectual Property.

8 Enforcing Your Rights.

9 The Fundamental Things Apply, As Time Goes By —Intellectual Property in Cyberspace.

10 The Patent Portfolio and Its Effect on Stock Price.

11 How the Courts Have Changed the Patent Law.

12 Patent Reform.


Appendix A: Trademark and Service Mark Application.

Appendix B: Copyright Application.

Appendix C: Confidentiality and Nondisclosure Agreement.

Appendix D: Invention Assignment Form.

Appendix E: Basic IP Audit Questionnaire.

Appendix F: Patent Valuation.

Appendix G: Invention Disclosure Form.

Appendix H: License Agreements.


Further Reading.


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