ISBN-10:
0273693581
ISBN-13:
9780273693581
Pub. Date:
07/28/2005
Publisher:
Pearson Education, Limited
Essentials of Marketing / Edition 3

Essentials of Marketing / Edition 3

by Jim Blythe

Paperback

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Product Details

ISBN-13: 9780273693581
Publisher: Pearson Education, Limited
Publication date: 07/28/2005
Edition description: REV
Pages: 376
Product dimensions: 7.44(w) x 9.69(h) x 0.30(d)

Table of Contents

List of tables List of figures Preface Acknowledgements
1. What do marketers do?
2. The marketing environment
3. Consumer and buyer behaviour
4. Segmentation, targeting and positioning
5. Market research
6. Products, branding and packaging
7. Pricing strategies
8. Distribution
9. Marketing communications and promotional tools
10. Marketing planning, implementation and control
11. Services marketing
12. Sustainable marketing Index

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