ISBN-10:
0136006698
ISBN-13:
9780136006695
Pub. Date:
08/02/2010
Publisher:
Pearson
Essentials of Strategic Management / Edition 5

Essentials of Strategic Management / Edition 5

by J. David Hunger, Thomas L. Wheelen
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Product Details

ISBN-13: 9780136006695
Publisher: Pearson
Publication date: 08/02/2010
Edition description: New Edition
Pages: 208
Sales rank: 363,844
Product dimensions: 6.90(w) x 9.00(h) x 0.40(d)

Table of Contents

Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis

Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation

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Essentials of Strategic Management 5 out of 5 based on 0 ratings. 2 reviews.
NathanIves More than 1 year ago
The Essentials of Strategic Management by J. David Hunger and Thomas L. Wheelen focuses on the founding principles and methods employed in both strategic planning and execution. Topics include strategy formulation, implementation, and control. I like this reference because its presentation is concise and direct while at the same time providing the detail needed to give the reader a fundamental understanding of strategic planning and execution. This book provides a full array of easy to follow tools and instructions that are ready for use by organizations of any size. All the Best, Nathan Ives StrategyDriven Principal Help other customers find the
Guest More than 1 year ago
This book contains all the required topics in the study and application of Strategic Management in a very straight-forward, concised and easy-to-read format. Also, it's only 192 pages as compared to other titles of similar topics that consists of 200 pages and above. This book is thus recommended for both students and managers who need the information on strategic management without much painful searching.