Establishing Your Major Social Media Objectives and Key Strategies

Establishing Your Major Social Media Objectives and Key Strategies

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Overview

Establishing Your Major Social Media Objectives and Key Strategies by Jamie Turner, Reshma Shah

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.

 

Common objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.

Product Details

ISBN-13: 9780132603522
Publisher: Pearson Education
Publication date: 09/29/2010
Series: FT Press Delivers Elements
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 10
File size: 298 KB

About the Author

Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text. Dr. Reshma Shah, Assistant Professor of Marketing at Emory's Goizueta Business School, has worked in procurement for IBM, litigation consulting for Price Waterhouse, strategic planning for Unilever, and account management for Leo Burnett.

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