Ethical Decision Making in Marketing

Ethical Decision Making in Marketing

by Lawrence B. Chonko


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Ethical Decision Making in Marketing by Lawrence B. Chonko

Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making.

A major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations. This is dealt with by challenging students to consider how others might view ethical situations, for example what decision rules guide them, what their religious beliefs might be and what alternative courses of action they might consider. To simplify the presentation of ethical decision-making the author substitutes a 'people are different' approach for

Product Details

ISBN-13: 9780803955455
Publisher: SAGE Publications
Publication date: 05/02/1995
Series: SAGE Series on Business Ethics Series , #1
Pages: 328
Product dimensions: 7.87(w) x 9.84(h) x (d)

Table of Contents

Ethics, Business, and Marketing
The Root of Ethical Problems
Decision Making When Ethical Considerations are Involved
The Work Environment and Ethical Decisions
How Marketers Have Responded to Ethical Problems
Ethics and Marketing Information Decisions
Ethics and Product Decisions
Ethics and Pricing Decisions
Ethics and Advertising Decisions
Ethics and Selling Decisions
Ethics and Distribution Decisions

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