Written from a decision-making perspective, this textbook provides students with an overview of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical decision-making.
A major concern is the unwillingness to grapple with differences between people who subscribe to different ethical considerations. This is dealt with by challenging students to consider how others might view ethical situations, for example what decision rules guide them, what their religious beliefs might be and what alternative courses of action they might consider. To simplify the presentation of ethical decision-making the author substitutes a 'people are different' approach for
Table of ContentsEthics, Business, and MarketingConflict The Root of Ethical ProblemsDecision Making When Ethical Considerations are InvolvedThe Work Environment and Ethical DecisionsHow Marketers Have Responded to Ethical ProblemsEthics and Marketing Information DecisionsEthics and Product Decisions Ethics and Pricing DecisionsEthics and Advertising DecisionsEthics and Selling DecisionsEthics and Distribution Decisions