David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.
About the Author
David M. Fetterman is the President and CEO of Fetterman & Associates, an international ethnographic and evaluation consultation firm. He works in a wide range of settings, ranging from townships in South Africa to Google in Silicon Valley. Clients and sponsors include: the U.S. Department of Education, W. K. Kellogg Foundation, Hewlett Foundation, Hewlett Packard Philanthropy, John S. and James L. Knight Foundation, and Arkansas Department of Education. David has also provided consultation services for the: Ministry of Education in Japan, Ministry of Health in Brazil, Ministry of Health in Ethiopia, and Te Puni Kokiri (Ministry of Māori Development) in New Zealand.He concurrently serves as a member of the faculty at Pacifica Graduate Institute and the University of Charleston. Dr. Fetterman has over 25 years of experience at Stanford University. He was a Consulting Professor of Education in the School of Education and the Director of Evaluation in the School of Medicine at Stanford University. Formerly, he served as a Professor and Research Director at the California Institute of Integral Studies, Principal Research Scientist at the American Institutes for Research, and a Senior Associate and Project Director at RMC Research Corporation. He received his Ph D from Stanford University in educational and medical anthropology.David is a past-president of the American Anthropological Association’s Council on Anthropology and Education and the American Evaluation Association. He is a Fellow of the American Anthropological Association and the Society for Applied Anthropology. David received the Top Anthropologist of the Year 2019 Award; George and Louise Spindler Award, for outstanding contributions to educational anthropology; and the Ethnographic Evaluation Award. He also received the Paul Lazarsfeld Award for Outstanding Contributions to Evaluation Theory and the Myrdal Award for Cumulative Contributions to Evaluation Practicethe American Evaluation Association’s highest honors.Fetterman has contributed to a variety of encyclopedias and is the author of Ethnography: Step by Step; Excellence and Equality: A Qualitatively Different Perspective on Gifted and Talented Education; and Empowerment Evaluation in the Digital Villages: Hewlett-Packard’s $15 Million Race Toward Social Justice. Dr. Fetterman is the editor of: Ethnography in Educational Evaluation; Educational Evaluation: Ethnography in Theory, Practice, and Politics; Speaking the Language of Power: Communication, Collaboration, and Advocacy (translating ethnography into action); Qualitative Approaches to Evaluation in Education: The Silent Scientific Revolution; Empowerment Evaluation: Knowledge and Tools for Self-assessment, Evaluation Capacity Building, and Accountability; Empowerment Evaluation Principles in Practice; and Foundations of Empowerment. (Details of the projects are available at http://www.drdavidfetterman.com.).
Table of Contents
Appreciations to . . .PrefaceAcknowledgmentsAbout the AuthorChapter 1: An Overview: The First Step Overview The Problem Basic or Applied Role Theory Research Design: Fieldwork Formal Analysis The Ethnography Book OrganizationChapter 2: Anthropological Concepts: Walking in Rhythm Culture Holistic Perspective Contextualization Emic Perspective and Multiple Realities Etic Perspective Nonjudgmental Orientation Inter- and Intracultural Diversity Structure and Function Symbol and Ritual Micro- or Macrolevel Study Reflexivity OperationalismChapter 3: Methods and Techniques: A Wilderness Guide Fieldwork Selection and Sampling Entry Participant Observation Interviewing Lists and Forms Questionnaires Projective Techniques Additional Eliciting Devices Unobtrusive MeasuresChapter 4: Ethnographic Equipment: Gearing Up Pen and Paper Digital Voice Recorders Smart Phones Web Mapping Services Tablets Computers Database Software Cameras Video Camera Cinema InternetChapter 5: Analysis: Finding Your Way Through the Forest Thinking Triangulation Patterns Key Events Maps Flowcharts Organizational Charts Matrices Content Analysis Statistics CrystallizationChapter 6: Writing: Recording the Miracle Research Proposals Field Notes Field Note Organization Memoranda Interim Reports Final Reports, Blogs, Data Visualizations, Articles, and Books Thick Description and Verbatim Quotations Ethnographic Present Ethnographic Presence Ethnographically Informed Reports Literature Revising and EditingChapter 7: Ethics: Walking Softly Through the Wilderness Historical Context The Ethnographer’s Role Academic and Applied Ethnography Research Life Cycle ConclusionAppendix: Organization of Field NotesReferencesIndex