European broadcasting policy has attracted attention from many disciplines because it has a dual nature; cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.
|Publisher:||Cambridge University Press|
|Series:||Cambridge Studies in European Law and Policy Series|
|Product dimensions:||5.98(w) x 8.98(h) x 0.87(d)|
About the Author
Jackie Harrison is Professor in Law at the University of Essex.
Lorna Woods is Professor of Public Communication at the University of Sheffield.
Table of ContentsSeries Editors' Preface vii
Case list xi
The value and functions of the broadcast media: protecting the citizen viewer 18
Regulation and the viewer in a changing broadcasting environment 41
Union competence 62
European broadcasting policy 87
Media ownership: impact on access and content 146
Jurisdiction, forum shopping and the 'race to the bottom' 173
Advertising placement and frequency: balancing the needs of viewers and commercial interests 194
Negative content regulation 218
Positive content regulation: quotas 243
Privatisation of sport and listed events 266
State aid: constraints on public service broadcasting 290