Event Planning and Management: A Practical Handbook for PR and Events Professionals

Event Planning and Management: A Practical Handbook for PR and Events Professionals


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Event Planning and Management: A Practical Handbook for PR and Events Professionals by David Bassett, Ruth Dowson

According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.

Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event.

Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.

Product Details

ISBN-13: 9780749471392
Publisher: Kogan Page, Ltd
Publication date: 09/28/2015
Series: PR in Practice Series
Pages: 328
Product dimensions: 6.10(w) x 9.10(h) x 0.70(d)

About the Author

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.

Table of Contents

List of Figures
List of Tables
List of Images

01 Introduction
Defining an event
Classifications and categories of events
Case study 1.1: Glastonbury Festival: A hallmark event
Size and structure of the industry
Facts and figures
Case study 1.2: Great North Run
Relationships with other industry sectors
Case study 1.4: Yorkshire Grand Départ of the Tour de France 2014

02 Event planning
Event planning
Phase 1: preparation
Case study 2.1: Leveraging of legacy: Stag World Veteran Table Tennis Championships 2014
Case study 2.2: Bracken Presentations: maintaining relationships with stakeholders
Case study 2.3: The Eventice competition
Phase 2: Detailed planning
Phase 3: Post-event
Case study 2.4: Developing an event-planning model

03 Destination and venue selection
Case study 3.1: Britain: Great for events
Case study 3.2: An unusual venue-Life Centre Events, Bradford, Yorkshire
Case study 3.3: Considerations of venue-finding when working with a pharmaceutical client: Ashfield Meetings and Events
Case study 3.4: Venue search company, Pineapple Events

04 Developing the programme and content
Strategic considerations
Case study 4.1: Interactive live fundraising technology-tablets or texting: which wins the transatlantic debate?
Case study 4.2: Technology and events: The Live Group
Case study 4.3: Bluehat Group
Objectives-going deeper?
Event content
Case study 4.4: Design team-IDENK

05 Site planning and logistics
Planning the site layout
Stage 1: Space and resource requirements
Case study 5.1: Yorkshire Event Centre (YEC)
Case study 5.2: The Honourable Artillery Company: an exceptionally versatile London City venue
Stage 2: Design the site layout
Stage 3: Produce a map of the site
Planning a safe event site
Risk assessment
Logistics planning for events
Case study 5.3: Earls Court and Olympia-'build-up' for a large exhibition
During the event
Case study 5.4: Gold medal for fast-turnaround at London 2012
A final word on safety...

06 Building the event team-collaboration and relationships
Events complexity
Case study 6.1: Ideas worth spending: TED and the TEDx community
Developing an operational events team
Case study 6.2: Developing teams with event-management students using the Myers Briggs Type Indicator (MBTI Ⓡ)
Case study 6.3: Silverstone building collaborative relationships
Case study 6.4: The engagement of college students with event volunteer programmes: The Skills Show 2013

07 Promotion and publicity
Audience and message
Promotional tools
Case study 7.1: The Zoe Challenge
Case study 7.2: Fire Walking at London Zoo
Social media for event promotion
Choosing your social media platform
Case study 7.3: Twitter competition helps get the word out about the Conference and Hospitality Show
Developing a promotional plan

08 Finances and procurement
Scoping a budget for an in-house core events team
Case study 8.1: Events for Variety Club of Great Britain: the Children's Charity
Case study 8.2: The death of a sponsor is contagious...
Purchasing and procurement
Case study 8.3: International Council for Coaching Excellence, Global Coaches House
Case study 8.4: Balancing the budget

09 Evaluating your event
The purpose of evaluation
Case study 9.1: Online event evaluation using the Kent House EventManager™ software
Evaluation issues
Impacts and legacies of events
Case study 9.2: The 2008 Beijing Olympic Games-economic impacts and legacies
Case study 9.3: Developing a sustainability monitoring and evaluation plan using ISO20121
Case study 9.4: implementing Strategic Meetings Management (SMM) to enhance ROI: the case of Cisco Systems
Developing an evaluation plan

10 Future-proofing your events
Creating bespoke events
Case study 10.1: Standon Calling, the cashless festival
Case study 10.2: China's emerging festival industry

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Event Planning and Management: A Practical Handbook for PR and Events Professionals 4.5 out of 5 based on 0 ratings. 2 reviews.
NatoshaM More than 1 year ago
I really loved the information inside this book. It is perfect for me as a beginner trying to understand event planning and how to set up for publicity and just the party in general. There is so many examples and helpful information covered. I really enjoyed reading this and think it was an excellent buy.
MelissacL More than 1 year ago
As an event planner, I understand the complexity comprised within this industry. The interests of the client are always changing. Innovative ideas are always updating methods of approach. Regulations are always keeping us on alert. Keeping informed and knowledgeable is essential in event planning and having access to such information as contained in this book is rewarding. As an experienced planner or a novice I believe reviewing materials provides information forgotten, overlooked, or unknown is extremely helpful. I enjoyed reading this particular manual for a few reasons. One it is written from two event planning professionals from the UK which offered perspectives to planners in other countries. Depending on where you land a job as an event planner, you may find yourself working with others in different countries and learning their way of handling issues. This book gives some idea of what to expect. Secondly, I liked how the authors broke down the industry and explained the significance of each area. It truly gives a good overview of all aspects involved in the various event types and what type of staffing each would need. Thirdly, the breakdown of an event process was well thought and provided step by step development. It was insightful to see their process and its application. I recommend this book highly to those in the event field or interested in pursuing it. I received this book from Netgalley in exchange for an honest review.