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Cognizant Llc
Event Tourism: Concepts, International Case Studies, and Research

Event Tourism: Concepts, International Case Studies, and Research

by Donald Getz
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Product Details

ISBN-13: 9781882345601
Publisher: Cognizant Llc
Publication date: 03/31/2013
Pages: 433
Sales rank: 629,748
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Donald Getz has produced a text that has been desperately needed in travel and tourism as well as in event management programs for some time. This is not only the first book connecting the fields of tourism and events, but it is a textbook that can be a valuable asset to event academics, practitioners, and students globally. Getz has succeeded in integrating the concepts and ideas from his previous book, Event Management & Event Tourism, along with the current research on tourism's increasing awareness of the importance events play in successful tourism development.............."Overall, I would say any academic program in tourism and events should utilize this text in a course in Event Tourism in their curriculum if they want to ensure their students are prepared in one of the fastest growing segments of the tourism industry globally. I would recommend this book as a text to be used in Event Tourism. - Kenneth F. Backman, Ph.D. Editor-in Chief, Event Management Professor, Clemson University (June 2013)

Table of Contents


Chapter 1. Introduction to Event Tourism

Chapter 2. Demand and the Event Tourist

Chapter 3. Planning for Event Tourism: The Destination Perspective

Chapter 4. Development of Event Tourism

Chapter 5. Creating and Marketing Events as Tourist Attractions

Chapter 6. Sport Event Tourism

Chapter 7. Business Events (Meetings, Conventions, Exhibitions)

Chapter 8. Festivals, Arts, and Entertainment

Chapter 9. Evaluation and Impact Assessment

Chapter 10. Economic Impact Assessment and Cost—Benefit Evaluation

Chapter 11. Summary and Conclusions

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