ISBN-10:
0415577411
ISBN-13:
9780415577410
Pub. Date:
05/31/2012
Publisher:
Taylor & Francis
Events Management: An Introduction / Edition 1

Events Management: An Introduction / Edition 1

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Overview

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.

This new edition has been updated to include:

• New and updated content on developments in technology, risk management and event volunteering.

• New and updated case studies that include emerging economies.

• New industry voices by international practitioners.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

Product Details

ISBN-13: 9780415577410
Publisher: Taylor & Francis
Publication date: 05/31/2012
Pages: 472
Product dimensions: 6.75(w) x 9.75(h) x 1.10(d)

About the Author

Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.

James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

Table of Contents

Endorsements

List of images

List of figures

List of tables

List of case studies

Acknowledgements

Guided Tour


  1. Introduction to events management

    1. Introduction to the second edition
    2. Aims of the second edition
    3. What is an event?
    4. Events Management Challenges
    5. Events, human history and culture
    6. The events "business"
    7. Role of Events’ Managers
    8. Events profession and education
    9. About this book
    10. Industry Voice

    11. Summary

Further reading

2 Managing event projects

2.1 Aims

2.2 Introduction

2.3 Events as projects

2.4 Project management perspectives

2.5 Event project definition, organisation and framework

2.6 Project parameters

2.7 Stakeholder requirements and needs

2.8 The project objective statement

2.9 Project planning

2.10 Project optimisation

2.11 Project evaluation and review techniques

2.12 Project crashing

2.13 Project risk management

2.14 Project cost breakdown structures

2.15 Project implementation

2.16 Project shut-down

2.17 The required competences of an event project leader

Industry voice

2.19 Summary

Further reading

3 Event design and production

3.1 Aims

3.2 Introduction

3.3 Recent Developments

3.4 Events as designed experiences

3.5 Concept and theme

3.6 Understanding Event Experiences

3.7 Event staging and logistics

Industry Voice

3.8 Summary

Further Reading

4 Event operations

4.1 Aims

4.2 Introduction

4.3 The legal environment

4.4 Insurance

4.5 Regulations, licences and permits

4.6 Events contracts

4.7 Event logistics

Industry voice

4.8 Summary

Further reading

5 Managing the event human resource

5.1 Aims

5.2 Introduction

5.3 The event human resource challenge

5.4 Finding the right people

5.5 The challenges in practice to the events industry

5.6 Formulating and conducting event induction and acculturation

5.7 Developing effective communication with event workers

5.8 Event employee learning and development

5.9 Motivating, maximising performance and retaining employees

5.10 Remunerating staff

Industry voice

5.11 Summary

Further reading

6 Event finance

Robert Wilson, Sheffield Hallam University, UK



    1. Aims
    2. Introduction
    3. Financial Terminology
    4. Financial Planning and Control
    5. Users of Event Finance Information
    6. Budgeting and Events
    7. Budgeting as a logically sequenced planning process
    8. Common methods of budgeting
    9. Applying budgeting to worked examples
    10. Comparing actual and budgeted performance
    11. Summary

Further reading

7 Event marketing

7.1 Aims

7.2 Introduction

7.3 Event marketing planning

7.4 Event sponsorship

Industry voice

7.5 Summary

Further reading

8 Event health, safety and risk management

8.1 Aims

8.2 Introduction

8.3 Health and safety legislation

8.4 Health and safety management

8.5 Risk management

8.6 Risk assessment

8.7 Specific event risks

Industry voice

8.8 Summary

Further reading

9 Sporting events

9.1 Aims

9.2 Introduction

9.3 Overview of the sports industry

9.4 Managing the sporting event: managing participants

9.5 Sporting events marketing

Industry voice

9.6 Summary

Further reading

10 Mega-events

10.1 Aims

10.2 Introduction

10.3 Defining mega-events

10.4 Mega-event periods

10.5 Mega-event tourism

Industry voice

10.6 Summary

Further reading

11 Events in the public and third sectors

11.1 Aims

11.2 Introduction

11.3 The public sector

11.4 Events in the public sector

11.5 The third sector

11.6 Events in the third sector

11.7 Other not-for-profit events

Industry voice

11.8 Summary

Further reading

12 Corporate events

12.1 Aims

12.2 Introduction

12.3 Categorisation

12.4 Key logistical issues for corporate events

12.5 The corporate event customer

12.6 Corporate event evaluation

Industry voice

12.7 Summary

Further reading

13 Cultural events and festivals

13.1 Aims

13.2 Introduction

13.3 Cultural events

13.4 Festivals

13.5 Types of cultural events and festivals

13.6 Programming cultural events and festivals

13.7 Marketing cultural events and festivals

13.8 The public role of cultural events and festivals

Industry voice

13.9 Summary

Further reading

14 Event impacts, sustainability and legacy

14.1 Aims

14.2 Introduction

14.3 Event impacts

14.4 Measuring impacts and evaluating events

14.5 Event sustainability

14.6 Event legacies

14.7 Events and the new economics

Industry voice

14.8 Summary

Further reading

15 Events and the media

15.1 Aims

15.2 Introduction

15.3 What is the media?

15.4 The role of the media in events management

15.5 The media and links to stakeholders

15.6 Media management

15.7 The impact of media coverage on events

15.8 Crisis management for event managers

Industry voice

15.9 Summary

Further reading

References

Index

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