Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
About the Author
Peter Robinson is Principal Lecturer and Head of the Leisure Department at the University of Wolverhampton, UK. His responsibilities also extend to the management of The Arena Theater, a university owned arts venue. Peter has a background working in tourism and events management in the public, private and voluntary sectors, and his research interests include tourism management, events management, event motivation and community-based and slow tourism. Peter has published a number of edited textbooks, including Operations Management for The Travel Industry (CAB International), Events Management (CAB International) and Research Themes for Tourism (CAB International), together with journal articles, industry publications and presentations at international research and industry conferences. Peter is the West Midlands Representative for the Tourism Management Institute, a member of the Executive Committee for the Association for Event Management Education and is a member of the Education and Training Committee for The Institute of Travel and Tourism.
Debra Wale is at University of Wolverhampton, UK.
Geoff Dickson is at AUT University, New Zealand.
Table of Contents
IntroductionPart 1: Context and concepts1. Culture and the Event Experience - Ghislaine Povey & Jo-Ansie Van Wyck2. Developing the Event Concept - Alison Booth3. Event Networks and Supply Chains - Geoff DicksonPart 2: Event Planning & Operations Management4. Funding. Sponsorship and Financial Management - Caroline Wiscombe5. Delivering Live Events - Peter Robinson, Ade Oriade & Steve GelderPart A - The Event IdeaPart B - Pre-Event PlanningPart C - The Big Day!Part D - The Big Tidy-Up6. Successful Staffing of Events - Sine Heitmann & Christine Roberts7. Marketing Events - Debra Wale & Andrew Ridal8. Managing a Quality Experience - Ade Oriade9. Sustainable Events Management - Sine Heitmann & Dr. Dávid LórántPart 3: Critical and contemporary issues10. Event Strategy - Crispin Dale & Dimitri Tassiopolous11. Event Legacy - Geoff DicksonConclusion