Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read

Paperback(Book and CD-ROM)

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Overview

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read by Cheryl Woodard, Lucia Hwang

Nonprofits have certain advantages passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals, you need to communicate your mission effectively. You can do it — let Every Nonprofit's Guide to Publishing show you how! Practical and hands on, this book shows you how to overcome inexperience and budget constraints — and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to: design and print engaging magazines or newsletters create an appealing website locate the best freelancers and vendors develop successful ad sales and fundraising strategies meet IRS and postal requirements for nonprofits use time-tested publishing ideas and resources The book includes practical suggestions from veteran insiders, whose experiences range from tiny nonprofit startups to large, established organizations. The CD-ROM provides essential forms, checklists, schedules, worksheets, spreadsheets and more.

Product Details

ISBN-13: 9781413306583
Publisher: NOLO
Publication date: 06/30/2007
Edition description: Book and CD-ROM
Pages: 464
Product dimensions: 7.00(w) x 9.00(h) x 1.25(d)

About the Author

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California.

Lucia Hwang is an award-winning investigative reporter and feature writer. Since 2004, she has worked as the editor for the magazine of a nonprofit association. Hwang has been a staff and freelance writer for a wide variety of publications -- ranging from daily newspapers to alternative weeklies to magazines -- and has also taught investigative reporting and news writing. She is a graduate of the University of California, Berkeley and the Columbia University Graduate School of Journalism.

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