The Communication Ideal is a collection of theory and practice that drives the interaction between brands and people - now and in the future. The Communication Ideal is an examination of the principles underlying effective dialogue and a bold prediction about the future of advertising, marketing and personal brand communications. It is an essential book for people working with brands, agencies, PR companies, marketing services and those involved in the print, recording, radio, television, cinema, internet and mobile industries will all find this book centrally relevant to them. This volume is also vital for those who are learning about the above industries with a view to being involved in media and communications. Jonathan MacDonald would like to thank Carl Taylor and Peggy Ann Salz for their editorial help and the network of colleagues and associates behind the scenes.
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