Everything but the Coffee: Learning about America from Starbucks / Edition 1

Everything but the Coffee: Learning about America from Starbucks / Edition 1

by Bryant Simon
4.0 2
ISBN-10:
0520261062
ISBN-13:
9780520261068
Pub. Date:
10/20/2009
Publisher:
University of California Press
Select a Purchase Option (New Edition)
  • purchase options

Temporarily Out of Stock Online


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Everything but the Coffee: Learning about America from Starbucks 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I LOVE YOUR BOOKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
northmeade More than 1 year ago
Having owned a few coffee bars near Starbucks locations, I was very interested in their marketing methods and development of product. I did discover something which I already knew but did not realize how calculated the effort was: that is, that the amount of coffee consumed in most of the expensive, sugar and calorie laden drinks is a very low percentage; and, that this account for a large portion of sales. I was also interested in the aspirational impression that Starbucks has made on the average consumer, which accounted for much of their phenomenal growth.