Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong.
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition.
What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price.
What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business.
By following our simple 5 step plan:
* More Leads
* More Conversions
* More Transactions
* Higher Prices
* More Profits
We can help you build a million dollar or even multi-million dollar business.
#1 Best Selling Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John's passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what's possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach.
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Most Helpful Customer Reviews
Reviewed by Roy T. James for Readers' Favorite Everything You Know About Marketing is Wrong by John North is written to reveal the strategies one can immediately deploy that will enable one to out-think, out-market, and out-sell competition. The author puts a lot of importance on the need for changing the way you do all of your marketing and advertising, yet it's simple and easy to understand. The book begins by identifying the two main components to any marketing plan: strategic marketing and tactical marketing, and examines how the internet has affected the scenario. The author explains how the most skillful marketing will fail to achieve success, notwithstanding the use of the best of tactics, if it is devoid of a good strategy. The book explores to what extent and how social media and other marketing friendly areas of the web, like Google Adwords, Pay Per Click advertising or Search Engine Optimization, can be tapped. Everything You Know About Marketing is Wrong by John North is, in fact, more than a book; it can be considered also as a compendium of helpful hints and specific steps for applying the techniques with which the book is replete. Every suggestion or recommended step of marketing is followed with a good collection of bulleted lists, numbered reminders, and other aids enabling immediate implementation. A few among those could also be made into attractive display boards and placed prominently in the workplace for better operation and monitoring. The book ends with a final warning: ‘Start small, learn from your mistakes and roll out your big idea when you're ready.’