This book points the way to reputational gain when dealing with conflicts, controversies and crises. It presents tried and tested strategies for effective corporate reputation management. Brutally honest advice based on first hand experience from a battle-scarred warrior. Exceptional gains is a highly practical reference guide for top managers, IR professionals and corporate communications officers in all industries. Touching upon some of the ground rules of positioning and reputation management in the context of very challenging events in corporate life makes it accessible to starting practitioners. By clearly identifying opportunities and pitfalls to avoid and presenting lists of tips and tricks it offers invaluable advice to advanced practitioners. This is probably one of the most authentic books on corporate communications ever written.
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