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Experiencing Cinema: Participatory Film Cultures, Immersive Media and the Experience Economy

Experiencing Cinema: Participatory Film Cultures, Immersive Media and the Experience Economy

by Emma Pett


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Film is often conceived as a medium that is watched rather than experienced. Existing studies of film audiences, and of media reception more broadly, have revealed the complexity of viewing practices and cultures surrounding cinema-going and its exhibition spaces. Experiencing Cinema offers the first in-depth study of participant engagement with a range of experiential media forms derived from cinema culture. From sing-a-long screenings to theatrical extravaganzas, a broad spectrum of alternative film-going practices and immersive spaces are explored and analysed in this original audience study.

Moving from intimate community gatherings to blockbuster urban venues, from isolated farmhouses to Olympic stadia, Experiencing Cinemaconsiders the lure and value of these popular events. Often attracting a diverse, intergenerational range of participants, from early-adopter urban hipsters to DIY rural communities, the growing demand for participatory cinema within the contemporary marketplace is analysed alongside broader debates circulating around the move away from traditional tiered seating and increased audience mobility and the de-centring of the film text.

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Product Details

ISBN-13: 9781501352041
Publisher: Bloomsbury Academic
Publication date: 02/25/2021
Pages: 248
Product dimensions: 6.00(w) x 9.00(h) x 0.56(d)

About the Author

Emma Pettis Professor at the University of York, UK. She has published on the reception and regulation of films in The New Review of Film and Television Studies, The Journal of British Cinema and Televisionand Transnational Cinemas, and has chapters in Live Cinema: Cultures, Economies, Aesthetics(2017) and Princess Mononoke: Understanding Studio Ghibli's Monster Princess (2018).

Table of Contents

Table of Contents

Chapter 1: Immersive Cinema-going and the Pop-up Economy
Chapter 2: Virtual Reality and Immersive Technologies
Chapter 3: Live Installation Art and Participatory Cultures
Chapter 4: Experiential Cinema in a Rural Context
Chapter 5: Cinephile Activism & Rituals of Resistance
Chapter 6: Cosplay, Crossplay & Immersive Identities


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