Expert Author Workbook: Implementation Tools to Turn Your Expertise into a Profitable Business, Self-Help or How-To Book

Expert Author Workbook: Implementation Tools to Turn Your Expertise into a Profitable Business, Self-Help or How-To Book

by Laura Cross


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A companion to the book Expert Author, the Expert Author Workbook provides the implementation tools you need to ensure you write and publish a profitable book based on your expertise.

Includes templates, checklists, worksheets, samples, resources and reference guides to help you develop an exciting and lucrative nonfiction book.

Here's a sample of what you'll implement in each step....

Step 1: Conceptualize the Project
• Determine your ideal publishing path to effectively reach your goal.
• Clarify your compelling idea to deliver maximum impact.
• Identify the unique selling point to differentiate your book from other experts.
• Create a sizzling title that ensures your book flies off bookstore shelves.
• Plan your writing calendar to stay on track for success.

Step 2: Strategize and Organize
• Use the "E's Formula" to effortlessly map your chapters and develop your book content.
• Support your statements to prove your expert method or philosophy works.
• Create compelling stories or anecdotes to inspire and motivate readers.
• Include effective exercises to help the reader absorb and implement the material.

Step 3: Craft the Content
• Use the Speak-Your-Book method to quickly and easily "write" your book.
• Repurpose content to save time "writing" your book.
• Create compelling chapter titles and subtitles that inspire readers to buy the book.
• Craft powerful openings to immediately capture the reader.
• Develop your call-to-action elements to turn your book into the ultimate lead generation tool.
• Select visual elements to enhance your words.
• Deliver satisfying conclusions to compel the reader to move forward.
• Design and conduct powerful interviews to effectively capture the information you require.
• Maintain an interview record to protect your work from potential legal issues.

Step 4: Finalize the Manuscript
• Polish and edit the material to produce a bestselling-caliber book.
• Obtain endorsements to generate instant recognition and credibility.
• Acquire permissions to ensure your book is on the right side of the law.

Step 5: Release the Book
• Establish your publishing company imprint to retain full rights and higher profits from your work.
• Select your book formats, distributors and retail outlets for a successful distribution path.
• Make it easy for libraries and retailers to acquire your book.
• Price your book to produce robust sales.
• Leverage your book and profit from your expertise with revenue-generating offers.

Simply follow the steps outlined in the book Expert Author and complete the "done-for-you" material included in each section of the Expert Author Workbook to quickly, effectively and (almost) effortlessly craft your manuscript and publish a bestselling-caliber book.

Product Details

ISBN-13: 9780999266038
Publisher: Rebel Seed Publishing
Publication date: 01/29/2019
Pages: 320
Product dimensions: 8.50(w) x 11.00(h) x 0.67(d)

About the Author

Laura Cross is a writer, producer, director, and founder of Rebel Seed Films & Entertainment - an independent film production company, book publisher, and podcast network.

Prior to becoming a filmmaker, Laura worked as an author-strategist and professional ghostwriter of narrative nonfiction and how-to books. She helped clients establish their expertise by becoming published authors and leverage their knowledge for more profits and major media.

Her author-clients have appeared on Oprah, The Today Show, and CNN, been featured in People magazine, Entrepreneur, Publishers Weekly, and The New York Times book review section, and landed on Amazon's bestseller list.

Laura hosts several podcasts including Expert Author/Entrepreneur, where she shares insights to insights to turn your expertise into a profitable business, self-help or how-to book, as well as revenue acceleration secrets and business strategies for expert entrepreneurs (consultants, coaches, advisors, thought-leaders, and service-related professionals) to attract high-value clients, command premium fees, and profit from what you love to do with an exciting and lucrative expert-business.

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