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Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson

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Overview

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .

But only if you know how to get it into the hands of the people whose lives you have been called to change.

By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.

In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.

Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.


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Product Details

ISBN-13: 9781401970604
Publisher: Hay House Inc.
Publication date: 08/09/2022
Pages: 384
Sales rank: 63,834
Product dimensions: 6.00(w) x 8.80(h) x 1.10(d)

About the Author

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at RussellBrunson.com.

Table of Contents

Foreword xi

Introduction xvi

Section 1 Creating Your Movement 1

Becoming the Expert

Secret #1 Finding Your Voice 6

Secret #2 Teaching Your Frameworks 48

Secret #3 The Three Core Markets or Desires 58

The New Opportunity (Your Offer)

Secret #4 The New Opportunity 77

Secret #5 More Money for the Same Framework 98

The Future-Based Cause (Your Movement)

Secret #6 The Future-Based Cause 121

Section 2 Creating Belief 147

Secret #7 The Epiphany Bridge 151

Secret #8 The Hero's Two Journeys 162

Secret #9 The Epiphany Bridge Script 175

Secret #10 The Four Core Stories 191

Section 3 "10X Secrets": One-to-Many Selling 201

Secret #11 The Perfect Webinar Framework 206

Secret #12 The Big Domino 214

Secret #13 The Three Secrets 229

Secret #14 The Stack and Closes 250

Secret #15 Trial Closes 285

Section 4 Becoming Your Dream Customer's Guide 297

Secret #16 Testing Your Presentation Live 301

Secret #17 The Perfect Webinar Shortcut 319

Secret #18 The 5-Minute Perfect Webinar 327

Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333

Conclusion 345

Endnotes 349

Acknowledgments 353

About the Author 355

Customer Reviews

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