Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.
Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
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|Publisher:||Hay House Inc.|
|Product dimensions:||6.00(w) x 8.80(h) x 1.10(d)|
About the Author
Table of Contents
Section 1 Creating Your Movement 1
Becoming the Expert
Secret #1 Finding Your Voice 6
Secret #2 Teaching Your Frameworks 48
Secret #3 The Three Core Markets or Desires 58
The New Opportunity (Your Offer)
Secret #4 The New Opportunity 77
Secret #5 More Money for the Same Framework 98
The Future-Based Cause (Your Movement)
Secret #6 The Future-Based Cause 121
Section 2 Creating Belief 147
Secret #7 The Epiphany Bridge 151
Secret #8 The Hero's Two Journeys 162
Secret #9 The Epiphany Bridge Script 175
Secret #10 The Four Core Stories 191
Section 3 "10X Secrets": One-to-Many Selling 201
Secret #11 The Perfect Webinar Framework 206
Secret #12 The Big Domino 214
Secret #13 The Three Secrets 229
Secret #14 The Stack and Closes 250
Secret #15 Trial Closes 285
Section 4 Becoming Your Dream Customer's Guide 297
Secret #16 Testing Your Presentation Live 301
Secret #17 The Perfect Webinar Shortcut 319
Secret #18 The 5-Minute Perfect Webinar 327
Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333
About the Author 355