Pub. Date:
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

by Russell Brunson


View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Wednesday, September 22


Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
Expert Secrets will show you how to build a movement of people whose lives you can change . . .
Expert Secrets will teach you how to make this calling a career.

Related collections and offers

Product Details

ISBN-13: 9781401960476
Publisher: Hay House Inc.
Publication date: 05/12/2020
Pages: 352
Sales rank: 290,641
Product dimensions: 5.90(w) x 9.10(h) x 1.20(d)

About the Author

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at

Table of Contents

Foreword xi

Introduction xvi

Section 1 Creating Your Movement 1

Becoming the Expert

Secret #1 Finding Your Voice 6

Secret #2 Teaching Your Frameworks 48

Secret #3 The Three Core Markets or Desires 58

The New Opportunity (Your Offer)

Secret #4 The New Opportunity 77

Secret #5 More Money for the Same Framework 98

The Future-Based Cause (Your Movement)

Secret #6 The Future-Based Cause 121

Section 2 Creating Belief 147

Secret #7 The Epiphany Bridge 151

Secret #8 The Hero's Two Journeys 162

Secret #9 The Epiphany Bridge Script 175

Secret #10 The Four Core Stories 191

Section 3 "10X Secrets": One-to-Many Selling 201

Secret #11 The Perfect Webinar Framework 206

Secret #12 The Big Domino 214

Secret #13 The Three Secrets 229

Secret #14 The Stack and Closes 250

Secret #15 Trial Closes 285

Section 4 Becoming Your Dream Customer's Guide 297

Secret #16 Testing Your Presentation Live 301

Secret #17 The Perfect Webinar Shortcut 319

Secret #18 The 5-Minute Perfect Webinar 327

Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333

Conclusion 345

Endnotes 349

Acknowledgments 353

About the Author 355

Customer Reviews