Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
Expert Secrets will show you how to build a movement of people whose lives you can change . . .
Expert Secrets will teach you how to make this calling a career.
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|Publisher:||Hay House Inc.|
|Product dimensions:||5.90(w) x 9.10(h) x 1.20(d)|
About the Author
Table of Contents
Section 1 Creating Your Movement 1
Becoming the Expert
Secret #1 Finding Your Voice 6
Secret #2 Teaching Your Frameworks 48
Secret #3 The Three Core Markets or Desires 58
The New Opportunity (Your Offer)
Secret #4 The New Opportunity 77
Secret #5 More Money for the Same Framework 98
The Future-Based Cause (Your Movement)
Secret #6 The Future-Based Cause 121
Section 2 Creating Belief 147
Secret #7 The Epiphany Bridge 151
Secret #8 The Hero's Two Journeys 162
Secret #9 The Epiphany Bridge Script 175
Secret #10 The Four Core Stories 191
Section 3 "10X Secrets": One-to-Many Selling 201
Secret #11 The Perfect Webinar Framework 206
Secret #12 The Big Domino 214
Secret #13 The Three Secrets 229
Secret #14 The Stack and Closes 250
Secret #15 Trial Closes 285
Section 4 Becoming Your Dream Customer's Guide 297
Secret #16 Testing Your Presentation Live 301
Secret #17 The Perfect Webinar Shortcut 319
Secret #18 The 5-Minute Perfect Webinar 327
Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333
About the Author 355