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Cambridge University Press
Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts

Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts


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Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss, and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

Product Details

ISBN-13: 9781107447172
Publisher: Cambridge University Press
Publication date: 10/30/2014
Pages: 330
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School and founding Editor of the Open Access Journal of Business Anthropology.

Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.

Table of Contents

Foreword Howard S. Becker; Introduction Brian Moeran and Bo T. Christensen; 1. What's the matter with Jarrettsville? Genre classification as an unstable and opportunistic construct C. Clayton Childress; 2. In search of a creative concept in Hugo Boss Kasper T. Vangkilde; 3. Reconceiving constraint as possibility in a music ensemble Shannon O'Donnell; 4. The Ursula Faience Dinnerware Series by Royal Copenhagen Brian Moeran; 5. Looking into the box: design and innovation at Bang and Olufsen Jakob Krause-Jensen; 6. Creativity in the brief: travel guidebook writers and good work Ana Alačovska; 7. Celebrity status, names and ideas in the advertising award system Timothy de Waal Malefyt; 8. Evaluation in film festival prize juries Chris Mathieu and Marianne Bertelsen; 9. Restaurant rankings in the culinary field Bo T. Christensen and Jesper Strandgaard Pedersen; 10. Patina meets fashion: on the evaluation and devaluation of oriental carpets Fabian Faurholt Csaba and Güliz Ger; Afterword: evaluative practices in the creative industries Keith Sawyer.

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