Export Strategy: Markets and Competition (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)

by Nigel Piercy

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Product Details

ISBN-13: 9781138969414
Publisher: Taylor & Francis
Publication date: 11/24/2015
Series: Routledge Library Editions: Marketing Series
Pages: 288
Product dimensions: 6.25(w) x 9.25(h) x (d)

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Table of Contents

Part 1: Export Management 1. Introduction 2. Export In the Firm 3. Export Marketing Part 2: Export Market Strategy 4. Market Concentration 5. Market Spreading 6. Export Market Choice: Concentration or Spreading? Part 3: Competitive Strategy in Exporting 7. Export Competition 8. Price Policy 9. Export Pricing 10. Non-Price Competition in Exporting Part 4: Implications and Overview 11. International Competitive Strategies 12. An Overview and the Strategic Audit.

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