Extreme Toyota : Radical Contradictions That Drive Success at the World's Best Manufacturerby Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi, John Kyle Dorton (With), Susan J. Bigelow (Editor)
Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world?s best companies run. With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.
Authors Osono, Norihiko Shimizu, and Hirotaka Takeuchi-all business professors at Hitotsubashi University, Japan-here provide a detailed look at the principles underlying the long-term success of car giant Toyota. They begin by identifying Toyota's central "driving" forces-expansion, impossible goals, experimentation, local customization, integration, founders' philosophies, "nerve system," and "up-and-in human resource management"-and then use case studies of Lexus, Scion, Tundra, and other Toyota brands to show how the company's principles apply to day-to-day management and operations. The contradictory nature of the forces described-some focused on expansion, others on integration-form the framework for the authors' subsequent analysis of the company. A final chapter demonstrates the applicability of Toyota's approach to other types of businesses. Heavily footnoted and studded with graphs and charts, this insider's view of one of the world's leading manufacturers is somewhat academic in tone yet has enough anecdotes to make it interesting. Purchase for academic libraries with business or manufacturing/engineering programs.
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Meet the Author
HIROTAKA TAKEUCHI, EMI OSONO, and NORIHIKO SHIMIZU are business school graduates from the University of California, Berkeley, The George Washington University, and Stanford University, respectively. They are professors at one of Japan's top business schools, Hitotsubashi University, Graduate School of International Corporate Strategy (www.ics.hit-u.ac.jp). Takeuchi works closely with Professor Michael E. Porter of Harvard University, with whom he coauthored Can Japan Compete? (2000). All three authors are also frequent speakers at conferences and seminars around the world.
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