Most Helpful Customer Reviews
Eyeball Wars based on 0 ratings. 2 reviews.
"Eyeball Wars" by David Meerman Scott is a must read for those interested in Internet startup companies, marketing, or the fast paced entrepreneurial environment. This is a fictional story which is a fun read in and of itself, however there are tidbits of nonfiction here. Following the main characters struggle to build momentum with a new business and the sacrifices made, I can relate to this experience. Furthermore, I had found the determination to gain more "eyeballs" on his website and the strategizing behind this to hit close to home. At some times cheesy, but in a fun way, the author tells a serious story in a lighthearted manner. A fun read and worth your time whether you are looking for triggers for new ideas or just a good story. Definitely worth a read.
Having played in the dot-com game for 18 months only to go bust, this book read like my life! Loved the style. Reads like a campy detective novel. Not just a peek at the inside of the dot-com world, an examination under the microscope and the organism looks pretty silly. Japanese life so real you can feel the pushers at the train station and taste the noodles for lunch. A good fun read. Recommend it to anyone inside and outside the dot-com madness.