Fables Of Abundance: A Cultural History Of Advertising In America

Fables Of Abundance: A Cultural History Of Advertising In America

by Jackson Lears

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Overview

Fables Of Abundance: A Cultural History Of Advertising In America by Jackson Lears


Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Product Details

ISBN-13: 9780465090754
Publisher: Basic Books
Publication date: 11/02/1995
Pages: 512
Sales rank: 902,606
Product dimensions: 6.11(w) x 9.24(h) x 1.37(d)
Lexile: 1410L (what's this?)

About the Author


Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

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