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Face Time
     

Face Time

by Dan Hill
 
Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters

Overview

Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters alike, until now. Facial coding is a scientific research tool that has been written about extensively in Malcolm Gladwell's bestseller Blink, and is used by the CIA and the FBI. Author Dan Hill has for a decade now been using the tool in market research for the world's major brands. In 2004, Hill critiqued the Bush/Kerry debates for The New York Times and other media. This time around, he's looked at the entire race to date, on a non-partisan basis, taking into account how the candidates perform as leaders, as brands, and as communicators. The subject matter stretches from the earliest campaigning in Iowa to a prognosis about the general election. Want to know which candidate's are authentic and when they're on- or -off-emotion? Here's your chance. With an election affected by the emotional angle of potential race bias, now's the time to get beyond what people say to how they feel about a historic race for the White House.

Product Details

ISBN-13:
9781592982592
Publisher:
Beaver's Pond Press, Incorporated
Publication date:
09/01/2008
Pages:
182
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)
Age Range:
3 Months

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