Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies

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Overview

Facebook Marketing All-in-One For Dummies by Amy Porterfield, Phyllis Khare, Andrea Vahl

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook

Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider-content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns.

  • Successful marketing campaigns today require effective use of social media, especially Facebook
  • This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
  • Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them

Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Product Details

ISBN-13: 9780470942307
Publisher: Wiley
Publication date: 08/09/2011
Series: For Dummies Series
Pages: 672
Product dimensions: 7.30(w) x 9.10(h) x 1.40(d)

About the Author

Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs.

Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant.

Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.

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Facebook Marketing All-in-One For Dummies 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Facebook has changed drastically since I started putting Pages up for clients a few years ago. This is an in-depth look at how it works now, and the FB & 3rd party solutions avail for promoting a business there. As the authors say, thousands of new apps bloom and die every year. If you know the basics - or nothing at all - abt promotions on FB, I'd say this is a good reference to have.