Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies


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Facebook Marketing All-in-One For Dummies by Andrea Vahl, John Haydon, Jan Zimmerman

Reach your customers with the latest Facebook marketingstrategies

Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Find out why measuring, monitoring, and analyzing areimportant

Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.

Product Details

ISBN-13: 9781118816189
Publisher: Wiley
Publication date: 08/18/2014
Series: For Dummies Series
Pages: 792
Sales rank: 260,987
Product dimensions: 7.30(w) x 9.20(h) x 1.60(d)

About the Author

Andrea Vahl is a social media consultant and frequentcontributor at Copyblogger and Hubspot, and is also known as socialmedia edutainer, Grandma Mary. John Haydon is a leadingexpert on helping nonprofits use Facebook to market their causes,conduct online fundraising, and enhance their brands. JanZimmerman is a hands-on marketing professional focused onsmaller businesses and regularly shares her expertise at seminarsand training events throughout the United States.

Table of Contents

Introduction 1

Book I: Joining the Facebook Marketing Revolution 7

Chapter 1: Exploring Facebook Marketing 9

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and Personal Accounts 59

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 115

Chapter 4: Arranging What Your Visitors See 145

Chapter 5: Using Your Personal Profile to Support Your Business 159

Book III: Adding the Basics to Your Facebook Page 175

Chapter 1: Posting to Your Page 177

Chapter 2: Facebook Apps 101 197

Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

Chapter 4: Connecting Your Page to Twitter 229

Chapter 5: The Fine Print: Legal and Other Considerations 243

Book IV: Building, Engaging, Retaining, and Selling to Your Community 251

Chapter 1: Building Visibility for Your Page 253

Chapter 2: Engaging and Retaining Your Community 277

Chapter 3: Using Like Links and Buttons 295

Chapter 4: Expanding Your E-Commerce Products and Services 307

Chapter 5: Building Visibility for Your Timeline 319

Book V: Understanding Facebook Applications 329

Chapter 1: Customizing Your Page with Facebook Apps 331

Chapter 2: Using iFrame Apps to Create Custom Tabs 343

Book VI: Making Facebook Come Alive with Events and Contests 365

Chapter 1: Creating Facebook Events 367

Chapter 2: Building Excitement with a Contest 389

Chapter 3: Running a Timeline Contest 401

Chapter 4: Using Third-Party Contest Applications 417

Chapter 5: Promoting Your Contest and Analyzing the Results 447

Book VII: Facebook Advertising 467

Chapter 1: Advertising in Facebook 469

Chapter 2: Creating a Facebook Ad 493

Chapter 3: Exploring Power Editor 521

Chapter 4: Testing, Measuring, and Modifying Your Ad 553

Book VIII: Advanced Facebook Marketing Tactics 581

Chapter 1: An Introduction to Advanced Facebook Marketing 583

Chapter 2: Marketing with Facebook Social Plug-ins 607

Chapter 3: Discovering Live Video on Facebook 633

Chapter 4: Using Facebook for Mobile Marketing 653

Book IX: Measuring, Monitoring, and Analyzing 673

Chapter 1: Setting Realistic Targets to Identify Success 675

Chapter 2: Exploring Facebook Insights 693

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715

Index 733

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