FaceBook Social Ads

FaceBook Social Ads

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Overview

Are you ready to run ahead of the pack with the best web 2.0 monetization guide ever written?

Unless the rock you're living under is buried deep underneath a tree on a desert island lost in the middle of the Pacific, you're probably already clued in to the most popular website this side of the search engines.

Facebook has long been held as the sacred destination of Internet Marketers. They've longed to turn the website's immense traffic into social marketing gold, but few have been able to break through and monetize the site.

During the MySpace heyday, people were spoiled by the ability to use the social networking features to expand their customer base. Smart marketers would routinely find thousands of new friends and convert that traffic with simple marketing techniques.

People who expected to easily make the transition from MySpace to Facebook faced a surprisingly difficult scenario. Facebook's clientele wasn't nearly as accepting a marketing population as MySpace was and most marketers soon gave up, declaring that Facebook was useless for their purposes.

What these early Facebook marketers didn't realize was that there was a way to effectively market products and services, it's just different than what's done on MySpace. These marketers either didn't try new methods or didn't know enough about Facebook to make the new methods work.

Either way, as someone who regularly and successfully markets products on Facebook, I scoff at people who tell me that the traffic from Facebook is worthless.

When I first saw Facebook, I was excited to use it, purely from a social marketing point of view. I had heard about it from some friends and it seemed like a great way to stay in touch with people and reconnect with old friends. So my first experience with the site was as a user, not as a marketer.

I used Facebook for months before I started using it as a marketing tool. I feel like this userbility gave me an insight into the minds of the Facebook users and it was with this knowledge that I was able to put together a truly great Facebook marketing strategy.

My strategy worked almost from the first time I tried it and I've been using it ever since. The Facebook marketing strategy that I created centers around their social ads and the only way to use them properly and effectively. I've never seen this strategy anywhere else and I don't expect to. My marketing plans were created out of the fabric of what Facebook was intended to do and it therefore is enormously powerful.

There can be little doubt that the nature of the internet has changed significantly over the last two or three years.

Nor can anyone seriously question the fact that one of the most obvious changes has been the rapid and exciting growth of the ‘interactivity' of websites on a truly global scale.

With this proliferation of new websites and blogs claiming to be Web 2.0 friendly, and the stunning growth in the popularity of social networking sites like MySpace and Facebook, it is becoming increasingly clear that people all over the world are using the internet as a principal means of communication in ever increasing numbers.

Not surprisingly, therefore, businesses both big and small have also begun to recognize and understand the potential of such websites and networks for expanding their customer bases.

For example, whereas perhaps only a year or eighteen months ago, most large corporate websites were purely informational, many are now being adapted to offer far greater levels of interactivity to both customers and casual website viewers.

Thus it is that more and more customers are able to take advantage of 24/7 ‘Help’ and ‘chat’ lines that are appearing on many large corporate websites with increasing frequency. Added to this, polls, customer surveys, and inbuilt feedback facilities are becoming ever more popular too.

Previously, on the vast majority of websites, such features were almost unheard of. So, there would have been little about the average website to encourage user communication, apart from a simple e-mail address or two line reply form at the bottom of a webpage.

In the same manner, businesses are rapidly beginning to appreciate that social networking websites that have many millions of individual members from all over the world could potentially represent massive market places for their products.

It is for this reason that a site like MySpace.com (which in September 2007 passed 200 million account holders) has become such an increasingly attractive proposition for advertisers to become involved with.

MySpace is still far and away the largest social networking site, and the one that most people are probably most familiar with. Having been originally established in August 2003, it is also one of the longest established of the social

Product Details

BN ID: 2940015019032
Publisher: 99 ¢ store, save a lot more
Publication date: 07/24/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 44
File size: 1 MB

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