Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process. Empirical Study on the Egyptian Market

Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process. Empirical Study on the Egyptian Market

by Hadia H. Abdel Aziz

Paperback

$68.39 $72.95 Save 6% Current price is $68.39, Original price is $72.95. You Save 6%.

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process. Empirical Study on the Egyptian Market by Hadia H. Abdel Aziz

This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers’ decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a systematic comprehensive new service development process. Results reveal that when buying new retail financial services, customers consider the political, legal, and economic environmental conditions, the offering bank’s risk and relationship convenience, and finally the service conditions and features. The author presents a model to directly incorporate those factors into the predevelopment activities of the New Service Development process which establish the service concept and set the stage for the development and launch activities.

Product Details

ISBN-13: 9783631577837
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date: 04/22/2008
Series: Schriften zur Unternehmensplanung Series , #79
Pages: 224
Product dimensions: 5.80(w) x 8.20(h) x 0.60(d)

About the Author

The Author: Hadia H. Abdel Aziz obtained both her B.A. and MBA degrees from the American University in Cairo. She worked for nine years in the banking field where she ended up as a corporate banking manager in one of the Multinational Banks. Since 2003, she has been an assistant lecturer of Management in the German University in Cairo. Her main area of research is innovation management in service organizations.

Table of Contents

Contents: Factors affecting customers’ decisions to buy new retail banking services – Customer oriented new service development process for retail banking services.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews