Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town

by Beth Macy

Overview

The instant New York Times bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business.

The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas.

One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In Factory Man, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.

Product Details

ISBN-13:	9780316231411
Publisher:	Little, Brown and Company
Publication date:	06/09/2015
Pages:	496
Sales rank:	274,248
Product dimensions:	8.20(w) x 5.40(h) x 1.40(d)

About the Author

Beth Macy is the author of the widely acclaimed and bestselling books Truevine and Factory Man. Based in Roanoke, Virginia for three decades, her reporting has won more than a dozen national awards, including a Nieman Fellowship for Journalism at Harvard.

Table of Contents

Family Tree: A Virginia Furniture Dynasty xvi

Prologue: The Dusty Road to Dalian 3

Part I

Chapter 1 The Tipoff 9

Chapter 2 The Original Outsourcer 20

Chapter 3 The Town the Daddy Rabbits Built 36

Chapter 4 Hilltop Hierarchy 47

Part II

Chapter 5 The Cousin Company 69

Chapter 6 Company Man 82

Chapter 7 Lineage and Love 94

Part III

Chapter 8 Navigating the New Landscape 105

Chapter 9 Sweet Ole Bob (SOB) 115

Chapter 10 The Mount Airy Ploy 135

Chapter 11 The Family Elbow 145

Part IV

Chapter 12 Schooling the Chinese 159

Chapter 13 Bird-Doggin' the Backwaters 172

Chapter 14 Selling the Masses 184

Part V

Chapter 15 The Storm Before the Tsunami 201

Chapter 16 Trouble in the 'Ville 214

Chapter 17 Stretching Out the Snake 232

Chapter 18 The Dalian Dance Card 250

Part VI

Chapter 19 Gathering the Troops 269

Chapter 20 Mr. Bassett Goes to Washington 286

Chapter 21 Factory Requiem 297

Part VII

Chapter 22 Million-Dollar Backlash 309

Chapter 23 Copper Wires and Pink Slips 322

Chapter 24 Shakedown Street 338

Part VIII

Chapter 25 Mud Turtle 367

Chapter 26 The Replacements 375

Chapter 27 "Sheila, Get Me the Governor!" 389

Epilogue: The Smith River Twitch 401

Acknowledgments 411

Notes 415

Index 443

Reading Group Guide 453

Editorial Reviews

"A bracing saga.... Macy is an engaging writer."—Michael Boodro, Elle Decor

"It's a must-read just for its look at what happens at home when we send jobs overseas and how we all play a role. This one is a page-turner."—DesignSponge

"A triumph.... Get Factory Man and take your time with it. It's a big ol' delicious toasted sandwich of a book."—Kurt Rheinheimer, The Roanoker

"I've been reading Beth Macy for years. She is a great American writer. She sees everything, all the precious detail. A few years back, as the world was collapsing around us, she did a story on the temp who was answering phones at a hotline for those in financial hot water. The temp was this immense hero in all these ways that nobody else would have ever recognized. Of course, Macy never called her a hero. She just let the story do the work."—Roland Lazenby, author of Michael Jordan

Beth Macy "got the story of a lifetime. And she wrote this book in the "Seabiscuit" tradition, combining the power of truth-that's-stranger-than-fiction with the colorful verve of a novel."—Janet Maslin, New York Times

From the Publisher

…thick with rich characters, family secrets and backwoods wisdom…Macy's passion and enthusiasm are palpable on every page…her chronicle of this quest is important because she makes a complex, now universal story understandable. Macy cares about ordinary Americans in the same way Bassett does, and in the same way so many Wall Street players and corporate shareholders do not.

The New York Times Book Review - Mimi Swartz

Beth Macy…understood how lucky she was when she accidentally uncovered the great, gripping story told in Factory Man. This is Ms. Macy's first book, but it's in a class with other runaway debuts like Laura Hillenbrand's Seabiscuit and Katherine Boo's Behind the Beautiful Forevers: These nonfiction narratives are more stirring and dramatic than most novels. And Ms. Macy writes so vigorously that she hooks you instantly. You won't be putting this book down.

The New York Times - Janet Maslin

★ 03/17/2014
In her first book, winner of the 2013 J. Anthony Lukas Work-in-Progress Award, Roanoke Times reporter Macy explores the effects of globalization on America’s furniture manufacturing industry via the story of the Bassetts, a family from Virginia, whose Bassett Furniture Company was once the world’s largest producer of wooden furniture. In the 1980s, cheap Chinese imports began to flood the U.S. market, prompting many domestic furniture makers to move their factories abroad. But John Bassett III fought back. A “larger-than-life rule breaker,” J.B. III (as he was known) hired top trade lawyer Joe Dorn and convinced members of the U.S. furniture manufacturing industry to support him in filing a petition against China for unfair trade practices, ultimately saving his company, Vaughan-Bassett (an offshoot of the family business), along with hundreds of jobs. Macy’s riveting narrative is rich in local color. It traces the history of the Bassett family and the U.S. furniture trade, from the “billowing smokestacks” of Southern towns along Route 58 to the imposing factory complex near Dalian, China, and eventually to Vietnam and Indonesia, where manufacturers sought ever-cheaper labor. Macy interviews the Bassett family, laid-off and retired workers, executives in Asia, and many others, providing vivid reporting and lucid explanations of the trade laws and agreements that caused a way of life to disappear. Agent: Peter McGuigan, Foundry Literary + Media. (July)

Publishers Weekly

06/15/2014
"Fight harder than everybody else" is the motto of John Bassett III, the folksy but cunning scion of the eponymous furniture company. Bassett has proven his point by taking on Chinese companies that were dumping furniture into the U.S. market at artificially low prices, forcing American manufacturers out of business. He formed a coalition with other manufacturers, and they eventually won their case with the International Trade Commission in 2003. It was a hollow victory though, as most of the plants had already closed. This lengthy work written by investigative journalist Macy details the history of that case. It is much more than that, however, as the corporate and family feuds described are worthy of the television show Dallas. The book is also a story of the town Bassett, VA, and the workers—the Vaughan-Bassett Furniture Co. (founded in 1902) today employs more than 700 Virginians—who are struggling to hang on in a rapidly declining economy. VERDICT Macy, herself the daughter of an assembly-line worker, offers a well-researched title that reads like a novel, with plenty of juicy characters and dialog. For public library and university business collections.—Susan Hurst, Miami Univ. Libs., Oxford, OH

Library Journal

★ 2014-06-15
The story of one man’s fight to save American furniture manufacturing jobs in the face of a deluge of cheap Chinese imports.In this welcome debut, winner of the 2013 J. Anthony Lukas Work-in-Progress Award,Roanoke Timesreporter Macy brings to life the rise of family-owned Bassett Furniture Company as the world’s largest producer of wooden furniture and John Bassett III’s epic struggle to keep his company in business amid unfair overseas business practices that forced many U.S. manufacturers to move their factories abroad. A brash, patriotic charmer fond of quoting George Patton (“When in doubt, ATTACK”), Bassett came from a long line of wealthy Virginians with “sawdust” in their veins. “The ‘fucking Chi-Comms’ were not going to tellhimhow to make furniture!” remarked one retailer. Drawing on prodigious research and interviews with a wide range of subjects, including babysitters, retired workers and Chinese executives, Macy recounts how Bassett, now in his mid-70s, mobilized the majority of American furniture manufacturers to join him in seeking U.S. government redress for unfair Chinese trade practices. The author’s brightly written, richly detailed narrative not only illuminates globalization and the issue of offshoring, but succeeds brilliantly in conveying the human costs borne by low-income people displaced from a way of life—i.e., factory jobs that their Appalachian families had worked for generations. Writing with much empathy, Macy gives voice to former workers who must now scrape by on odd jobs, disability payments and, in some cases, thievery of copper wire from closed factories. Her book is also a revealing account of the paternalistic Bassett dynasty, whose infighting was a constant diversion for everyone living in the company town. Ultimately, Bassett’s efforts saved some 700 jobs and his Vaughan-Bassett company, the nation’s largest wood bedroom furniture maker.A masterly feat of reporting.

Kirkus Reviews