This hilarious, irreverent, and profoundly honest memoir explores our cultural obsession with social media and dares to ask: Who is the real "you" and what is the story you tell others?
At age 26, Dave Cicirelli found himself at a crossroads. While his friends on Facebook appeared to have lives of nonstop accomplishments, his early adulthood felt disappointingly routine. So one October morning, Dave announced on Facebook that he was dropping everything and heading west. Many thought him braveor crazy.
No one guessed he was lying.
"Fake Dave" set off on a wild adventure, toilet-papering an Amish horse and buggy, freight-hopping with a farmer's daughter, and being kidnapped by a religious cult. But the online prank quickly became a social experiment. People began connecting over his journey, and some were inspired to change their own lives. But as Fake Dave's popularity grew, the real Dave became increasingly isolated, struggling with the implications of his secret.
Clever, funny, and surprisingly candid, FAKEBOOK is a true memoir of our digital age. It explores what the old ideas of reputation and relationships mean in our new world of constant connection and ultimately asks: How do you draw the line between your virtual self and who you really are? And can you discover yourself on a journey that never took place?
About the Author
Dave Cicirelli is a New York Yorkbased writer and art director with extensive experience serving iconic consumer and entertainment brands across all print, digital, and experiential mediumsmedia. His work has won a number of awards, including a Silver Anvil and honors from HOW Magazine, GDUSA, and Creativity 38. In the eight years he's been in the marketing industry, he's witnessed the impact social media has had on how brands talk to consumers. In the sixteen years since he got an AOL screen name, he's witnessed the impact social media has had on how people talk to one another.
Most Helpful Customer Reviews
Facebook was a surprising read! What I thought would be a humorous memoir, turned out to be that and so much more. It was an insightful and thought provoking journey that highlights how social media impacts our relationship and lives. I highly recommend it to anyone who has or ever had a Facebook experience.
Fakebook is honest, witty, and self-depricating – oddly suspenseful and heart-felt at all the right moments. I highly recommend!
I've been using computers socially since 1992, chatting on and sysopping local dial-up BBSes (ahhh the good ol' days!). We definitely had our share of people faking details of their lives, and because of that I think I've always looked at online personas with an ultra-skeptical eye. I read the notes and looked at the photos Dave Cicirelli posted and thought, "Really? People believed that?!" And inwardly, I scoffed at them. But then I reminded myself: Facebook is a different sort of community from the old BBSes and modern day message boards. If I were truly honest with myself, how much would I be willing to believe if someone I already knew in "real life," a friend, was posting fake details about his/her life? Would I recognize the embellished stories? Would I spot the Photoshopped images and cry foul? Or would I rationalize away any suspicions, because I "know" (or a friend knows) this person? Questions like this are exactly what Cicirelli ends up exploring in his wild and crazy 6-month hoax. He ponders the way friendships have changed since Facebook, especially for younger adults, for whom it has always been a presence. Cicirelli delves into these ideas as they surface during the course of his experiment. He is never once preachy, and he's quick to acknowledge when he's made assumptions or snap judgments. Best of all, unlike so many that have contemplated the impact of social media on our relationships, Cicirelli offers a balanced and hopeful outlook. Cicirelli maintains a relaxed, conversational style throughout. His narrative is interspersed with clips from his "Fakebook" wall and accompanying photos. There is a mystery that pops up early on, and the solution to that was completely unexpected! I actually searched back through the book to see if I should have known, if I'd missed something. Fakebook is light and funny, with plenty of points to consider at a deeper level. I thoroughly enjoyed reading it, and will be mulling it over for weeks to come. I received a copy of this book from the publisher via NetGalley in exchange for an honest review. I did not receive any other compensation for this review.