"A magisterial book, which expands the range of examples in the discussion, opens up a range of new questions, and poses some provocative new conceptual models. Many established scholars (myself among them) are going to spend many hours rebutting or revising some of his claims, but we are also going to appreciate the catalyst he provides for us to question and rethink our own positions. Let the sparks fly!"
Henry Jenkins, Massachusetts Institute of Technology
"This is an important, critical contribution to debates on fandom. Sandvoss expertly introduces and analyses key works in fan studies, but more than that, Fans: The Mirror of Consumption offers its own intriguing new theories of fan interpretation. A must-read book for anyone interested in how media texts can come to mean so much to so many people."
Matt Hills, Cardiff University
"This book develops the study of fandom in significant new directions, integrating analyses of social, psychological and textual processes. It will serve as a benchmark for future research on audiences, fans and textuality, and should be widely read."
Brian Longhurst, University of Salford