Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate: Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead
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Fascinate 3.6 out of 5 based on 0 ratings. 14 reviews.
SKSDesigns More than 1 year ago
It starts with eye contact and then leads into engagement. From there, the triggers take over and move that person to want to know you, your business or your brand even more. That's what Sally Hogshead talks about in this book. Most books talk about engagement but Fascinate talks about the levels of fascinate and how to actually harness them to increase your success. From understanding how successful companies have built empires on understanding the importance of the human face to why people drink the most revolting liquids because of their nostalgia. It's all about how we engage with other people and Sally not only shows you why it is important but how you can harness the triggers outlined in the book to not only engage but Fascinate your way to success!
RolfDobelli More than 1 year ago
Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google. Brand consultant Sally Hogshead shines a marketing spotlight on the potential power of fascination, details its seven triggers and explains how to use them to increase your product's attractiveness. A clear, strong writer, Hogshead provides a compelling report on how fascination shoots a desire like an arrow directly to the primitive limbic brain, bypassing rational processing and evaluating. getAbstract believes marketing professionals will learn a lot from Hogshead's insightful report. Their challenge will be applying her branding magic to make their companies and products truly fascinating to consumers. Of course, Apple's Steve Jobs and Amazon's Jeff Bezos do it, but they are authentic marketing geniuses. Indeed, that is what makes them so fascinating.
Anonymous More than 1 year ago
This book is poorly written and lacks a coherent thesis. Quotes are loosely strung together and do not reflect a rigorous review of scientific literature. It is not clear that the author has expertise in either marketing or behavioral science, or that a credible editor was involved with this project.
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