ISBN-10:
1563678748
ISBN-13:
9781563678745
Pub. Date:
02/17/2011
Publisher:
Bloomsbury Academic
Fashion Branding Unraveled

Fashion Branding Unraveled

by Kaled K. Hameide

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Product Details

ISBN-13: 9781563678745
Publisher: Bloomsbury Academic
Publication date: 02/17/2011
Edition description: New Edition
Pages: 304
Sales rank: 379,830
Product dimensions: 7.30(w) x 9.10(h) x 0.70(d)

About the Author

Kaled K. Hameide is based at Montclair State College.

Table of Contents

1. The Brand and Branding
Defining the Brand
The Branding Process Phase One: The Brand Decision and Positioning
The Branding Process Phase Two: Communicating, Launching and Evaluating the Brand
2. The Fashion Brand
Luxury Fashion Brands
Mass-Market Fashion Brands, Premium Brands, and Private Labels
Retail Brands
3. The Future of Fashion Branding
iBrand: The Age of the Interactive, Wireless, and Virtual Brands
Redesiging the Brand

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Fashion Branding Unraveled 5 out of 5 based on 0 ratings. 1 reviews.
KellyNKN More than 1 year ago
I highly enjoyed reading this book and learned a lot about branding in an easy way. I highly recommend it for students or anyone interested in understanding branding