Fashion Buying: From Trend Forecasting to Shop Floor

Fashion Buying: From Trend Forecasting to Shop Floor

by Dimitri Koumbis, David Shaw

Paperback(Distribution 3PL)

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Product Details

ISBN-13: 9781474252928
Publisher: Bloomsbury Academic
Publication date: 02/23/2017
Series: Basics Fashion Management
Edition description: Distribution 3PL
Pages: 176
Sales rank: 316,531
Product dimensions: 6.20(w) x 8.90(h) x 0.50(d)

About the Author

David Shaw worked in fashion buying for over 20 years for some of the UK's largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer.

Dimitri Koumbis is a fashion marketing and management professor at The Savannah College of Art and Design, USA. He previous worked in visual merchandising for more than 15 years for many fast-fashion retailers.

Table of Contents

Introduction

1. The Fashion Buyer
What is a Fashion Buyer?
Fashion Buying Approaches
Retail Environments and the Buyer
Case Study: Kate Ruque, Fashion Buyer and Planner
Interview: Kate Ruque
Chapter 1 Summary

2. Sources of Buying Inspiration
Buyers, Designers and Markets
Market Research
Profiling the Customer
Trend Forecasting
Case Study: Capsule Show
Interview: Deidre Maloney, Co-founder Capsule Show
Chapter 2 Summary

3. Suppliers, Sourcing and Communication
The Buyer<>Supplier Relationship
What is a Supply Chain?
Managing the Supply Base
Sourcing Issues
Developing Product Categories and Selecting Lines
Fabric Selection
Fashion Lead Times and the Fashion Buying Cycle
Selecting and Buying Garments
Case Study: Feral Childe
Interview: Alice Wu, Co-founder Feral Childe
Chapter 3 Summary

4. Merchandise Planning
What is Merchandise Planning?
Developing the Initial Season Buying Plan
Product Sampling and the Final Range Preparation
Merchandise Pricing
Risk and Range Issues
Getting the Balance Right
Case Study: Technology
Interview: Oshana Pinto, PLM Product Manager, Gerber Technology
Chapter 4 Summary

5. Trends in Fashion Buying
Promotional Activities
Technology
Corporate Social Responsibility
Case Study: Kristen Lucio, Fashion Entrepreneur
Interview: Kristen Lucio
Chapter 5 Summary
Conclusion/ Appendix/ Glossary/ Student Resources/ Index/ Acknowledgements and Picture Credits

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