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Fashion Design: Process, Innovation and Practice / Edition 1
     

Fashion Design: Process, Innovation and Practice / Edition 1

by Kathryn McKelvey, Janine Munslow
 

ISBN-10: 0632055995

ISBN-13: 9780632055999

Pub. Date: 03/28/2003

Publisher: Wiley

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows

Overview

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends. A problem-solving approach is used to encourage the development of versatility, and special attention is paid to computer-aided design and employment opportunities.

Product Details

ISBN-13:
9780632055999
Publisher:
Wiley
Publication date:
03/28/2003
Pages:
240
Product dimensions:
7.40(w) x 9.60(h) x 0.50(d)

Table of Contents

Prefacevii
Acknowledgementsviii
Introduction1
Flow chart3
Analysing the Brief4
Innovation6
Exercises to Promote Innovation12
Developing Designs - Quickstart Exercise15
Research Inspiration16
Research Direction19
Fashion Prediction20
The Fashion Cycle28
Fashion and Art29
Sub-culture/Street Style31
Design Process32
Introduction32
Design Development34
Colour41
Silhouette45
Proportion54
Understanding Fabric64
Construction76
Basic Skirts77
Basic Bodices78
Skirts/Panels79
Skirts/Pleats80
Dresses81
Basic Sleeves87
Basic Trousers89
Basic Collars92
Prototypes94
Embellishment101
Design for Specialist Markets111
Designing Ranges and Collections113
Decision Making120
Design Using the Computer122
Promotion/Graphics129
Promotion/Styling130
The Portfolio131
Fashion Careers132
Press Assistant132
Public Relations133
Assistant Buyer134
Assistant Designer High Street135
Assistant Designer136
Visual Merchandising138
Costume Designer140
Working for a Magazine142
Fashion Predictor144
Product Development145
Textile Agent148
Recruitment Consultant149
New Media Promotion150
Supplier152
Case Study153
Introduction153
Research Inspiration158
Research Direction164
Fabric Development170
Design Development174
Design Development - Outfits184
Outfits - Childrenswear188
Print Development - Childrenswear194
Working Drawing199
Prototyping200
Promotion/Graphics202
Promotion/Styling219
Bibliography224
Index225

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