ISBN-10:
1408170892
ISBN-13:
9781408170892
Pub. Date:
Publisher:
Fashion Designer's Resource Book: Fashioning Your Life

Fashion Designer's Resource Book: Fashioning Your Life

by Samata Pattinson

Paperback

$36.95
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Overview

The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur.

The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking and using social media, emotional wellbeing and environmentally and socially responsible fashion. The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America's Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress.

Emerging designers should read this book to get ahead; it also offers advice for anyone interested in exploring the industry, from first year fashion students looking to secure work experience, to the talented seamstress working to establish a reputation.



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Product Details

ISBN-13: 9781408170892
Publisher: A&C Black Publishers, Ltd.
Publication date: 04/25/2013
Pages: 192
Product dimensions: 7.50(w) x 9.70(h) x 0.50(d)

About the Author

Samata Pattinson is an award-winning womenswear designer, author and producer with her own fashion label, Samata. In 2011 she won Suzy Amis Cameron's international Red Carpet Green Dress competition to create a red carpet gown from sustainable materials. Samata is now the Global Campaign Director of Red Carpet Green Dress, working between Los Angeles, New York and London, with international brands including Vivienne Westwood, Reformation and Stella McCartney. Listed by Red magazine as 'one to watch' in their 'Top 20 women under the age of 30' in 2011, Samata is also a guest lecturer at a number of fashion colleges including the London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cison. In 2016 Samata produced and narrated the short video Designing Change alongside Suzy Amis Cameron.

Table of Contents

Why Is This Book Needed?

What Is Fashion?
An Overview Of The Industry
Who Are The Key Players?
Key Fashion Centres
The Value Of The Fashion Industry
Fashion Events And Seasons

Venturing In
Vision And Goals
Success And Decision-Making
Can You Identify Your Strengths?
Fashion Industry Jobs And Career Paths
Work Experience And Placements
How To Make Yourself More Employable
International Fashion Schools And Colleges
Applying For Courses
Creating A Stunning Portfolio

Being A Designer
Trends
Different Types Of Designers: What Kind Of Designer Are You?
High Street Fashion, Ready To Wear And Haute Couture
The Characteristics Of A Fashion Designer
The Design Brief
What Does A Designer Do?
Fashion Illustrators
Sketching
Learning Patterns

Finding Your Feet
Being Yourself Within The Fashion Industry
Etiquette Within The Fashion Industry
Dress For Success
Finding A Network And Using It
Know Your Message
Trying To Fit In

Changing Times: Social Media And The Fashion Industry
A Facebook Fashion Brand
Fashion Blogs
Linkedin
Twitter
Youtube

Business Planning
Fashion Entrepreneurs
The Importance Of A Mentor
Research Resources
Your Product, Your Collection, Your Customer
Money, Money, Money
From The Investors' Perspective
Team Work And Sharing
Applying To A Financial Institution
Investor = Partner?
Registering Your Company
Useful Business Start Up Resources

Manufacturing
Production Capitals - Choosing Your CMT Unit
Finding Fabrics
Lead Times
Quality Control
Managing Your Production
Purchasing Orders
When Your Clothes Arrive
If Things Go Wrong

Showcasing Your Work
Typical Criteria To Exhibit During Fashion Week
Organising Your Own Fashion Show
Working With Photographers
Designers' Rights And Protective Organisations
Creative Rights: How Can I Protect My Designs?
Catalogue Your Design Process
The Legal Side Of Fashion

PR
Being A Good Client
Sponsorship
Paths To Exposure
Reaching Celebrities And Magazines
What Editors And Stylists Are Looking For
Contacting Editors And Stylists
Who Are You Targeting? The Wish List
Marketing
Branding
Trade Shows
Sales
Department Stores And Boutiques
Online Retail
Your Website
Dealing With Buyers And Stockists

Social Responsibility
Fair Trade
Eco Fashion
What Are Organic Fabrics?
Why Pro Bono Work?
Model And Designer Etiquette

Your Emotional Well-Being
The Lifestyle Of A Fashion Designer
Coping During Stressful Times
Forcing Creativity
Intrinsic And Extrinsic Motivation
Getting Inspired
Relaxation Corner
Beautiful Sights: The Museum To-Do-List

Customer Reviews