Fashion: From Concept to Consumer / Edition 9
New and updated information in all four parts and 190 illustrations
- Changing U.S. demographics
- New developments in globalization, sourcing, imports, and quota elimination
- Latest trade agreements
- Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems
- New resources for color and design
- New information on fashion forecasting and market research
- Updates on fashion services, Web sites, and publications
- Latest high-tech fiber development, including PLA, spider silk, and casein
- Trends in textile product development, production, and marketing
- Nanotechnology and "Smart" or "Performance" fabrics
- New statistics and technical information
- New marketing strategies
- Garment packages and imports
- New information on trims
- Latest information on designers and international fashion centers
- New designer profiles
- The changing role of manufacturing
- Product data management systems
- Update on global sourcing and imports
- Brand extensions and acquisitions
- New information on accessory product development and marketing
- New information on trade shows, location updates, and timing of markets
- Runway vs. showroom Manufacturer/retailer relationships
- New information on categories, store ownership, andorganization
- New information on shopping center categories
- Consolidation and acquisitions
- Global expansion
- Retailers as manufacturers
- National brands vs. private label
- New retail marketing focus
- Store planning and design
- Latest trends in retail marketing
|Edition description:||New Edition|
|Product dimensions:||6.50(w) x 1.50(h) x 9.50(d)|
Table of Contents
I. THE FUNDAMENTALS OF FASHION.
1. Fashion Development.
2. Consumer Demand and Fashion Marketing.
3. Fashion Change and Consumer Acceptance.
4. Fashion Research and Resources.
II. THE RAW MATERIALS OF FASHION.
5. Textile Fiber and Fabric Production.
6. Textile Product Development and Marketing.
7. Trimmings, Leather, and Fur.
III. FASHION MANUFACTURING.
8. International Fashion.
9. Product and Design Development.
10. Apparel Production and Global Sourcing.
11. Accessory and Fur Manufacturing.
12. Wholesale Marketing and Distribution.
IV. FASHION RETAILING.
14. Retail Fashion Merchandising.
15. Retail Fashion Marketing.
Fashion Industry Terminology.