ISBN-10:
1609019008
ISBN-13:
9781609019006
Pub. Date:
01/29/2015
Publisher:
Bloomsbury Academic
Fashion Retailing: A Multi-Channel Approach / Edition 3

Fashion Retailing: A Multi-Channel Approach / Edition 3

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Product Details

ISBN-13: 9781609019006
Publisher: Bloomsbury Academic
Publication date: 01/29/2015
Edition description: New Edition
Pages: 408
Sales rank: 156,520
Product dimensions: 8.30(w) x 10.80(h) x 1.00(d)

About the Author

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department, USA. She has co-authored The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011), among others.

Jay Diamond is Professor Emeritus at Nassau Community College, USA, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. Diamond has written numerous textbooks on fashion, retailing, and marketing including The World of Fashion, 5th Edition (Fairchild Books, 2013), Retail Advertising and
Promotion (Fairchild Books, 2011), and Retailing in the 21st Century (Fairchild Books, 2009).

Sheri Diamond Litt is Academic Dean and Adjunct Professor at Florida State College at Jacksonville, USA, and an Adjunct Professor at Colorado State University teaching online graduate and undergraduate courses in business, management and leadership programs. Dr. Diamond Litt received her Doctorate of Philosophy, Higher Education Administration from the University of Florida. She has professional experience working a designer, merchandiser and product developer for WestPoint Pepperell and Liz Claiborne. Diamond Litt is co-author of Retailing in the 21st Century (Fairchild Books, 2009).

Table of Contents

Preface
SECTION I INTRODUCTION TO FASHION RETAILING
Chapter 1 The Nature of the Fashion Retailing Industry
Chapter 2 The Global Impact of Fashion Retailing
Chapter 3 Organizational Structures
Chapter 4 The Fashion Consumer
Chapter 5 Retail Research Directions in Today's Retail Environment
Chapter 6 Ethical Practices and Social Responsibility by Retailers
SECTION II THE FASHION RETAILER'S ENVIRONMENTS
Chapter 7 On-Site and Off-Site Locations
Chapter 8 Designing and Fixturing Brick and Mortar Premises
Chapter 9 The Importance of Visual Merchandising to Stores
SECTION III MANAGEMENT AND CONTROL
Chapter 10 The Human Resources Division
Chapter 11 Merchandise Distribution and Loss Prevention
Section IV Merchandising Fashion Products
Chapter 12 Planning and Executing the Purchase
Chapter 13 Purchasing in the Global Marketplace
Chapter 14 Private Label Importance to the Merchandise Mix
Chapter 15 Inventory Pricing
Chapter 16 The Importance of Advertising and Promotion
Chapter 17 Communicating to Customers Through Electronic MediaChapter 18 Servicing the Fashion Shopper
Appendix
Bibliography
Glossary
Index

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