It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere – and fast.
But PR agencies suck. They trade on fear. They tell you that you can’t do it yourself. That it’s too complicated. But that’s all bollocks – and it’s precisely why you only get to see the PR agency’s MD once, right at the start. After that they’re dust, and once you’ve signed, you get to deal with a 22-year-old account manager with bum fluff.
This book lifts the lid. It’s everything PR agencies won’t tell you. Because take it from me – a senior, long-in-the-tooth, behind-the-scenes media operator – when you know what works and what doesn’t, PR is actually quite simple.
Fast PR is the book I always wanted to read when I started my own career. It’s well over a hundred brand new, genuinely practical PR ideas for motivated, intelligent people – like you. There’s no waffle, and it’s not patronising. It’s not full of crappy jargon and it doesn’t mince words. It’s just sound, no-nonsense stuff that delivers real results. I’ve worked really hard to make this book as short and accessible as possible – and all the ideas, insights, tips and tricks in this book are real. They work for my clients. And they will work for you too.
The book also has additional exclusive advice and insights from senior figures in the media world. I’ve met and interviewed these people for my Media Masters podcast and they’re all major players. They’ve either already changed the direction of the media, or are currently busy shaping its future.
Anyone can learn how to do their own PR – get in the press, on TV and radio, and get results. You don’t need a PR agency. All you need is this book, a computer, your mobile phone… and some ambition.
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About the Author
He has been running his firm, Right Angles, for nearly twenty miserable years. He's had some spectacular PR successes - all of which you will read about in this book - and some ridiculous failures too - of which only some will appear.
With offices in London and New York, and a staff of twenty, Right Angles is at the cutting edge of professional reputation management.
A self-confessed media geek, he also presents the very popular podcast 'Media Masters' - a series of one-to-one interviews with the very top people in the media world. You can listen to the podcast at www.mediamasters.fm - but you really don't have to, as we've nicked the best bits and distilled their wisdom in this very book.
For further information, visit www.paul-blanchard.info
Table of Contents
PART 1: Where to start
PART 2: The media
PART 3: Journalists
PART 4: What’s your story?
PART 5: Give your story legs – get to the TRUTH
PART 6: Press releases
PART 7: God is dead. Long live Twitter
PART 8: Blogs and newsletters
PART 9: LinkedIn – your new best friend
PART 10: Build your reputation – you know, get your name out there
PART 11: Events dear boy, events
PART 12: Learn to love awards
PART 13: Get people to say you’re great
PART 14: Thought leadership works
PART 15: Podcasting
PART 16: Get on the radio and TV
PART 17: Do an intro video
PART 18: When it all goes tits up
PART 19: Take criticism and dish it out
PART 20: Failure to plan… is planning to fail