The Female Brand: Using the Female Mindset to Succeed in Business

The Female Brand: Using the Female Mindset to Succeed in Business

by Catherine Kaputa
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Overview

The Female Brand: Using the Female Mindset to Succeed in Business by Catherine Kaputa

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity— a brand— one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.

Product Details

ISBN-13: 9780891062844
Publisher: Nicholas Brealey Publishing
Publication date: 06/15/2009
Pages: 200
Product dimensions: 6.00(w) x 9.10(h) x 0.70(d)

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Female Brand: Using the Female Mindset to Succeed in Business 5 out of 5 based on 0 ratings. 1 reviews.
Chloe85 More than 1 year ago
As a woman in business, I always found myself was threatened by men’s confidence and how well they present themselves. I work as hard as men but I don't get as much attention as male coworkers. After read Catherine Kaputa’s female branding book, I realized that it is not only about hard work, it is also about branding. As she stated in the book: hard work + branding = success. Personally, I consider myself a hard worker but I don't quite know how to brand myself, which is probably why I did not stand out. I have learned in her book that men don't leave their advantages behind when they go to work and neither should women. I have also learned that being a businesswoman, you have to overcome your shyness and self-consciousness, brand yourself the right way in order to achieve success.