×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Festival and Special Event Management / Edition 5
     

Festival and Special Event Management / Edition 5

by Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
 

See All Formats & Editions

ISBN-10: 1742164617

ISBN-13: 9781742164618

Pub. Date: 11/09/2010

Publisher: Wiley

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent

Overview

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Product Details

ISBN-13:
9781742164618
Publisher:
Wiley
Publication date:
11/09/2010
Edition description:
New Edition
Pages:
606
Sales rank:
251,523
Product dimensions:
7.10(w) x 9.60(h) x 1.20(d)

Table of Contents

Preface.

Acknowledgements.

Examples at a glance.

PART 1: EVENT CONTEXT.

Chapter 1 An overview of the event field.

Chapter 2 Perspectives on events.

Chapter 3 Event impacts and legacies.

PART 2 PLANNING.

Chapter 4 The strategic planning function.

Chapter 5 Conceptualising the event.

Chapter 6 Project management for events.

Chapter 7 Financial management and events.

Chapter 8 Human resource management and events.

Chapter 9 Marketing planning for events.

Chapter 10  Promotion: integrated marketing communication for events.

Chapter 11  Sponsorship of special events.

Chapter 12  Sustainable event management.

Chapter 13  Event tourism planning.

PART 3 EVENT OPERATIONS AND EVALUATION.

Chapter 14  Staging events.

Chapter 15  Logistics.

Chapter 16  Event evaluation and research.

PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.

Chapter 17  Legal issues of event management.

Chapter 18  Risk management.

Index.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews