Tourism is a fast-growing source of revenue for cities, states and regional organizations; a successful festival or event can bring millions of dollars into the local economy. This book looks at the vital role of the graphic designer: creating a strong graphic identity that enhances the event's activities and atmosphere. Festival Graphics takes a fascinating, close-up look at outstanding graphic identities produced within the past few years for festivals of every size and type. It covers four 'blockbuster' events-the Olympic Games, The World Cup, the Ameriflora flower show and Tall Stacks steamboat festival-along with many local festivals. Each case study explores in-depth the project's challenges and the designer's solutions.