Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty
“Honest, raw, and beautiful.”-Aiko Tanaka, comedian and actress, Fast and Furious: Tokyo Drift

A deeply personal memoir-in-essays from former pinup model and lead singer of Nylon Pink Kaila Yu, reckoning with being an object of Asian fetish and how media, pop culture, and colonialism contributed to the oversexualization of Asian women.


No one fetishized Kaila Yu more than she fetishized herself. As a young girl, she dreamt of beauty. But none of the beautiful women on television looked like her. In the late '90s and early 2000s Asian women were often reduced to overtly sexual and submissive caricatures-the geishas of the book-turned-film Memoirs of a Geisha; the lewd twins, Fook Mi and Fook Yu, in Austin Powers in Goldmember; Papillon Soo Soo's sex worker character in the cult Vietnam War movie Full Metal Jacket; and pin-up goddess Sung-Hi Lee. Meanwhile, the "girls next door" were always white. Within that narrow framework, Kaila internalized a painful conclusion: The only way someone who looked like her could have value or be considered beautiful and desirable was to sexualize herself.

Blending vulnerable stories from Yu's life with incisive cultural critique and history, Fetishized is a memoir-in-essays exploring feminism, beauty, yellow fever, and the roles pop culture and colonialism played in shaping pervasive and destructive stereotypes about Asian women and their bodies. Yu reflects on the women in media who influenced her, the legacy of U.S. occupation in shaping Western perceptions of Asian women, her own experiences in the pinup and import modeling industry, auditioning for TV and film roles that perpetuated dehumanizing stereotypes, and touring the world with her band in revealing outfits. She recounts altering her body to conform to Western beauty standards, allowing men to treat her like a sex object, and the emotional toll and trauma of losing her sense of self in the pursuit of the image she thought the world wanted.

Raw and intimate, Fetishized is a personal journey of self-love and healing. It's both a searing indictment of the violence of objectification and a tender exploration of the broken relationship so many of us have with beauty, desire, and our own bodies.


* This audiobook edition includes a downloadable PDF containing the Sources and Additional Reading and the Not an Entirely Comprehensive List of Fetishized Portrayals of Asian Women in Mainstream Media from the book.
1146577671
Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty
“Honest, raw, and beautiful.”-Aiko Tanaka, comedian and actress, Fast and Furious: Tokyo Drift

A deeply personal memoir-in-essays from former pinup model and lead singer of Nylon Pink Kaila Yu, reckoning with being an object of Asian fetish and how media, pop culture, and colonialism contributed to the oversexualization of Asian women.


No one fetishized Kaila Yu more than she fetishized herself. As a young girl, she dreamt of beauty. But none of the beautiful women on television looked like her. In the late '90s and early 2000s Asian women were often reduced to overtly sexual and submissive caricatures-the geishas of the book-turned-film Memoirs of a Geisha; the lewd twins, Fook Mi and Fook Yu, in Austin Powers in Goldmember; Papillon Soo Soo's sex worker character in the cult Vietnam War movie Full Metal Jacket; and pin-up goddess Sung-Hi Lee. Meanwhile, the "girls next door" were always white. Within that narrow framework, Kaila internalized a painful conclusion: The only way someone who looked like her could have value or be considered beautiful and desirable was to sexualize herself.

Blending vulnerable stories from Yu's life with incisive cultural critique and history, Fetishized is a memoir-in-essays exploring feminism, beauty, yellow fever, and the roles pop culture and colonialism played in shaping pervasive and destructive stereotypes about Asian women and their bodies. Yu reflects on the women in media who influenced her, the legacy of U.S. occupation in shaping Western perceptions of Asian women, her own experiences in the pinup and import modeling industry, auditioning for TV and film roles that perpetuated dehumanizing stereotypes, and touring the world with her band in revealing outfits. She recounts altering her body to conform to Western beauty standards, allowing men to treat her like a sex object, and the emotional toll and trauma of losing her sense of self in the pursuit of the image she thought the world wanted.

Raw and intimate, Fetishized is a personal journey of self-love and healing. It's both a searing indictment of the violence of objectification and a tender exploration of the broken relationship so many of us have with beauty, desire, and our own bodies.


* This audiobook edition includes a downloadable PDF containing the Sources and Additional Reading and the Not an Entirely Comprehensive List of Fetishized Portrayals of Asian Women in Mainstream Media from the book.
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Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty

Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty

by Kaila Yu

Narrated by Kaila Yu

Unabridged

Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty

Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty

by Kaila Yu

Narrated by Kaila Yu

Unabridged

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Overview

“Honest, raw, and beautiful.”-Aiko Tanaka, comedian and actress, Fast and Furious: Tokyo Drift

A deeply personal memoir-in-essays from former pinup model and lead singer of Nylon Pink Kaila Yu, reckoning with being an object of Asian fetish and how media, pop culture, and colonialism contributed to the oversexualization of Asian women.


No one fetishized Kaila Yu more than she fetishized herself. As a young girl, she dreamt of beauty. But none of the beautiful women on television looked like her. In the late '90s and early 2000s Asian women were often reduced to overtly sexual and submissive caricatures-the geishas of the book-turned-film Memoirs of a Geisha; the lewd twins, Fook Mi and Fook Yu, in Austin Powers in Goldmember; Papillon Soo Soo's sex worker character in the cult Vietnam War movie Full Metal Jacket; and pin-up goddess Sung-Hi Lee. Meanwhile, the "girls next door" were always white. Within that narrow framework, Kaila internalized a painful conclusion: The only way someone who looked like her could have value or be considered beautiful and desirable was to sexualize herself.

Blending vulnerable stories from Yu's life with incisive cultural critique and history, Fetishized is a memoir-in-essays exploring feminism, beauty, yellow fever, and the roles pop culture and colonialism played in shaping pervasive and destructive stereotypes about Asian women and their bodies. Yu reflects on the women in media who influenced her, the legacy of U.S. occupation in shaping Western perceptions of Asian women, her own experiences in the pinup and import modeling industry, auditioning for TV and film roles that perpetuated dehumanizing stereotypes, and touring the world with her band in revealing outfits. She recounts altering her body to conform to Western beauty standards, allowing men to treat her like a sex object, and the emotional toll and trauma of losing her sense of self in the pursuit of the image she thought the world wanted.

Raw and intimate, Fetishized is a personal journey of self-love and healing. It's both a searing indictment of the violence of objectification and a tender exploration of the broken relationship so many of us have with beauty, desire, and our own bodies.


* This audiobook edition includes a downloadable PDF containing the Sources and Additional Reading and the Not an Entirely Comprehensive List of Fetishized Portrayals of Asian Women in Mainstream Media from the book.

Editorial Reviews

From the Publisher

Five stars! This is truly an amazing read. Kaila’s challenging perspective and her truth is an eye-opening experience on each page that keeps you glued and wanting to read more. People from all walks of life can learn something impactful from her story.”—Kiki Wong, guitarist for The Smashing Pumpkins

“For too long, Asian women have been objectified, reduced to exotic fantasies rather than seen as complex individuals with their own stories, struggles, and strength. Fetishized is an honest, raw, and beautiful memoir about attempting to find Westernized acceptance and, eventually, discovering true beauty within.”—Aiko Tanaka, comedian and actress, Fast and Furious: Tokyo Drift

“Yu is fearless and unflinchingly self-aware. Bringing nuance to our understanding of Asian fetishization, Yu unveils not only her victimization but her participation and, ultimately, her healing and empowerment from the brutality of objectification. In this courageous memoir, Yu has become the role model her younger self was looking for.”—Bianca Mabute-Louie, author of Unassimilable: An Asian Diasporic Manifesto for the 21st Century

“[Fetishized] is a raw memoir, and Yu expertly balances visceral, emotional scenes from her life with trenchant social criticism. A disturbing but well-told memoir about the true costs of Asian fetishization.”—Kirkus Reviews

“A searing memoir . . . In sharp, sometimes caustic essays, Yu recounts her entertainment career, examines her strained relationship with her father, catalogs her attempts to conform to Western beauty standards, and unpacks the skewed messages she received about Asian people in films ranging from Full Metal Jacket to Memoirs of a Geisha and the Austin Powers franchise. What sets Yu’s musings apart, in addition to their ferocity, is the author’s willingness to acknowledge her complicity in her own fetishization. . . . It’s an immense pleasure to read Yu as she does that unraveling with a ruthless gaze and a razor-sharp pen. This leaves a mark.”Publishers Weekly

Product Details

BN ID: 2940193814559
Publisher: Penguin Random House
Publication date: 08/19/2025
Edition description: Unabridged
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