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A Field Guide to Buying Organic: An Aisle-by-Aisle Guide to Every Organic Product

A Field Guide to Buying Organic: An Aisle-by-Aisle Guide to Every Organic Product

by Luddene Perry, Dan Schultz

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The definitive guide to healthful, affordable food shopping in the Organic Age—from a pioneer in the organic movement

What does it really mean when a food is labeled organic? While many of us believe there are good reasons to buy organic, what exactly are they? The authors of this indispensable handbook sift fact from fiction to help you make


The definitive guide to healthful, affordable food shopping in the Organic Age—from a pioneer in the organic movement

What does it really mean when a food is labeled organic? While many of us believe there are good reasons to buy organic, what exactly are they? The authors of this indispensable handbook sift fact from fiction to help you make informed decisions that are right for you. Here is everything you need to know, including when paying more for organic is worth it—and when it’s not. A Field Guide to Buying Organic provides you with:

·Self-tests to determine your current organic-shopping habits—and the type of organic shopper you want to become

·A primer on organic food standards, labels, and seals

·Health and quality comparisons of organically grown versus conventionally grown produce

·An aisle-by-aisle supermarket guide to information about the most popular organic produce, dairy, meat and poultry, baked goods, nuts, seeds, grains, convenience foods, and drinks

·The truth about pesticides, hormones, genetically modified foods (GMOs), toxins, and bacteria

…Plus illustrations featuring product logos and contact information, and a fascinating overview of the evolution of organics

From the Trade Paperback edition.

Editorial Reviews

Publishers Weekly
Perry, a teacher and consultant to the organic food industry, and freelance writer Schultz skillfully guide readers through the complexities of organic food production, distribution and consumption to help informed purchasing decisions. They begin by detailing the history of organic farming; federal regulations and the U.S.D.A. certification process; nonorganic practices of concern for consumers (pesticides, hormones, genetically engineered organisms and crops, etc.); and the effects of current production methods on the environment and society. Then, they give an aisle-by-aisle guide to supermarket and health food store shelves. Useful tools-such as label and ingredient comparisons, a brand guide, explanations of processing methods-will allow readers to confidently choose between conventional and organic products. In each section, the authors offer quizzes for readers to pinpoint the concerns that drive their choices: health, economic, environmental, social or culinary. Readers whose main motivation is to safeguard health may be surprised to learn that some organic products don't have clear advantages over conventional ones, while those who seek the freshest, best-performing products may be inspired to select organic items more frequently. Similarly, price-conscious shoppers will discover that some organic products do offer definite advantages for only a few cents more. The authors' balanced approach should appeal to those committed to organics and skeptics alike. (Aug. 30) Copyright 2005 Reed Business Information.
Library Journal
With organic food turning into big business, savvy consumers will appreciate this guide to groceries. Beginning with explanations of organic labeling, certification, and pricing, Perry, a consultant to the organic food industry, and Schultz, a freelance writer, go on to explain the evolution of the organic movement in terms of environmental, societal, and health concerns. In chapters devoted to each major store aisle, the authors use easy-to-interpret tables to explain how food is produced and brought to market, highlighting important points about conventional vs. organic production, best bets, and guides to brands. They debunk common misconceptions along the way, just as Steve Meyerowitz did in The Organic Food Guide: How To Shop Smarter and Eat Healthier. Although well documented, Buying Organic may overwhelm more casual shoppers owing to the array of covered topics. Recommended for larger public libraries.-Bonnie Poquette, Boerner Botanical Gardens Lib., Milwaukee Copyright 2005 Reed Business Information.

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A Field Guide to Buying Organic

By Luddene Perry and Dan Schultz

Random House

Luddene Perry and Dan Schultz
All right reserved.

ISBN: 0553382934

Chapter One

Chapter 1

Organics 101

It's easy to overlook the miracle of the modern American supermarket and the complex industry that feeds us. Every week we stroll through brightly lit aisles, surrounded by the least expensive and most abundant food supply in the world, dropping items into a cart without much thought about where it all comes from.1 Shopping for sustenance is natural to us, and we rarely stop to
consider the vast industrial network that allows us this luxury.

Americans' lack of connection to food production is understandable. In 1900 farmers made up 38 percent of the country's workforce.2 Today that figure is less than 2 percent, and the closest most of us get to a farm is driving past fields at seventy miles per hour.3 The fact that only a small number of people produce enough food to supply each man, woman, and child in the United States with more than 3,500 calories per day is testament to the incredible efficiency of industrial agriculture. Americans never have to worry about finding store shelves empty. We simply buy what we want and eat it.

Because our system of food distribution separates us from the soil, we experience food as colorful packages bagged in paper or plastic. It's hard to imagine the people, places, and processes that make it all possible. In some cases--our meat supply, for example--we exercise a willful ignorance and would just as soon avoid the grisly, gristly details. We prefer to think about happy cows on milk cartons, playful cereal box tigers, and friendly green giants on cans.

Even when we do allow ourselves a thought about the variety and quantity of food available to us, our curiosity collapses under the weight of production statistics that we cannot readily comprehend--a direct result of the progress made in the last century. Just one hundred years ago--when almost half the population was either growing crops, gathering eggs, or milking cows--the average life-span in the United States was shorter by twenty-seven years,4 and a much greater percentage of people died or became ill from food-related problems.

But this progress has exacted considerable costs. The industrialization of agriculture (and of culture in general), while improving our lives in many ways, also separates us from the source of our sustenance--the soil. This disconnect poses problems for our health, our environment, and our society.

The Organic Response

How does organic food fit into all this? Simply put, the industrialization of agriculture prompted a response: organic farming. But most American consumers have only recently become aware of organic products, as natural food chains, supermarkets, and even Wal-Mart have introduced this segment of the food industry to a wider audience.

Shopping for groceries today means confronting new choices among goods that appear to be identical except for their prices and the addition of "organic" labels. Based on our notions of organic, we make assumptions about these products, but what do we really know? We may understand that an organic product is grown without synthetic fertilizers, chemical pesticides, growth hormones, or antibiotics. Beyond that, we are left with several basic questions:

•What exactly does it mean when food is labeled "organic"?
•How do we know the products we buy are organic?
•Where does all this organic food come from?

Here's the short course. In 1990 Congress passed the Organic Foods Production Act (OFPA). Twelve years later, beginning on October 21, 2002, organic food became eligible for official USDA recognition. The "organic" labels and products you find in stores today are the result of this law, and the law itself is the result of a long, flavorful history of ideological struggle and political wrangling.5 When you buy an organic product, you are paying for an assurance that the product is different--perhaps better--than its conventional counterpart.

The following brief guided tour through the labels will help you understand exactly what this law means to you in the grocery store.

Behind the Seal

The first thing to remember is that any product now sold in the United States that claims to be "organic" must meet the criteria of the USDA's National Organic Program (NOP), set forth in the OFPA. Although the USDA seal is not required, any organic product must include the name and address of a certifying agency accredited by the USDA.6 In other words, if it says "organic," it has to meet the government standards, and it will most likely display this seal:

The second thing that the well-informed organic shopper should know is that all organic foods are not created equal. Depending on the percentage of organic ingredients a product contains, it falls into one of four categories--only two of which are eligible for official recognition on the Principal Display Panel (PDP), meaning the front of the jar, can, bag, or box.

We'll use salsa as an example and start with the top of the line. The PDP will look like this:
The "organic label" with a percentage included may seem self-explanatory, but remember: whether it's 100 percent organic or just organic, the seal itself will look the same. The difference between the product labeled "organic" and one that includes a percentage is a matter of a few percentage points of ingredients.

With the "100% organic" label, every ingredient in the box, can, or jar must be grown organically, except for the salt and water (which are not certifiable). As with all food products sold in the United States, the water must conform to the federal safe drinking water standards. Unlike conventional products, the salt in organic products cannot contain a flowing agent.* In addition, none of the
* The additive that keeps salt from getting lumpy and, incidentally, the inspiration for Morton Salt's girl with the umbrella--"When it rains, it pours."ingredients can be irradiated, contain genetically engineered organisms (GEOs), or be grown with sewage sludge fertilizer--the so-called big three.

A product labeled "organic" means that at least 95 percent of its ingredients (either by weight or by volume) must be organic. To meet this criterion is to be as close to perfect as is vegetably possible. For example, during the process of making salsa, let's say the supply of organic vinegar becomes dangerously low and therefore unavailable. A letter is placed on file from the vinegar source stating that it cannot supply the salsa maker with organic vinegar, and conventional vinegar enters the salsa.7 If the conventional ingredient is not affected by the big three, makes up less than 5 percent of the total ingredients, and is clearly listed in the ingredient panel, the product may be certified "organic."

The third category of organically labeled foods will be less visible because these products are not allowed to use the word organic as a description of the product. Even though it isn't eligible for a USDA seal or a certifier's logo, the product may include the words "made with organic ingredients" and list up to three organic ingredients on the PDP. The "made with . . ." rating requires that at least 70 percent of the ingredients be grown, shipped, and packaged according to organic standards, and the big three rules still apply, even in the remaining 30 percent of nonorganic ingredients.

The last type of organic product bears no seal or certifier's logo and contains less than 70 percent organic ingredients. Organic ingredients can be listed on the back panel, but all references to the organic content of the product are prohibited on the PDP in order to "assure that these statements are not displayed in such a manner as to misrepresent the actual organic composition of the product."8 In this last category, the big three are allowed in the nonorganic ingredients. Because it makes little sense for a manufacturer to pay for organic ingredients without being able to advertise them, chances are you won't see many of these products unless organic labeling standards change to meet industry demands.
In addition to the official seal, you may also confront a number of other labels and certifications.

Excerpted from A Field Guide to Buying Organic by Luddene Perry and Dan Schultz Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Meet the Author

Luddene Perry began her career in organics with a small plot in Colorado almost forty years ago. She is currently a teacher of horticultural food production and garden and landscape design, based in Minneapolis. She founded an organic-certifying company in 1992, and her innovations in the industry led to what are now standard certifying procedures. She is a member of the Independent Organic Inspectors Association and actively consults with the organic-processing industry.

Dan Schultz is a freelance writer based in Minneapolis.

From the Trade Paperback edition.

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