Filmmaking for Change, 2nd edition: Make Films that Transform the World

Filmmaking for Change, 2nd edition: Make Films that Transform the World

by Jon Fitzgerald


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Industry veteran Jon Fitzgerald has developed a new manual for making socially activist films on a low budget, from concept development through production, from marketing through distribution.
In straightforward sections, with descriptive breakdowns for each category, the book presents a new paradigm for social impact filmmaking in the modern age — including case studies on numerous films and advice from industry professionals on each topic.

Product Details

ISBN-13: 9781615932771
Publisher: Wiese, Michael Productions
Publication date: 10/15/2017
Pages: 270
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

With a degree in Film Studies from the University of California at Santa Barbara, Jon Fitzgerald directed his first film in 1994, and then cofounded the Slamdance Film Festival in 1995 and was the Executive Director for the next two years before becoming the Festival Director at the American Film Institute (1997–1999) and then the Santa Barbara and Abu Dhabi International Film Festivals. In 2003, he formed Right Angle Studios, a consulting firm that provided services to numerous film festivals and indie filmmakers. In 2009, Fitzgerald transitioned back into production, developing socially relevant films through Cause Pictures (The Back Nine, Dance of Liberation, The Highest Pass, The Milky Way, Warrior One). In 2015, Fitzgerald launched as a guide to the best of social impact films. The website provides a filter to quality social impact films, supported by podcasts, showcases, and web series, while increasing awareness and donations to related causes around the world.

Table of Contents

Part I — Development
1. The Power of Film
The Hero’s Journey — A Path with Purpose
The Open Road — Calling All Storytellers
The Shift Is On — Time for Transformation

2. Documentary Story Structure
The History — Tales of Truth
The Call to Action — Real to Reel
The Finances — Green to Green

3. Narrative Story Structure
The History of Cause Pictures — Movies with a Message
The Stories — From Facts to Fiction
The Finances — Shaking the Money Tree

Case Studies — Development
Words of Wisdom from Industry Professionals

Part II — Production
1. Pre-Production
The Final Budgeting — On Your Marks!
The Crew — Get Set!
The Final Prep — Go!

2. Production
The Artist Palette — Painting with Pictures
The Nonfiction Film — Documenting Reality
The Narrative — Filming Fiction

3. Post-Production
The Post Team — An Editorial Collaboration
The Work Flow — Sculpting the Work
The Final Package — Delivering the Elements

Case Studies
Words of Wisdom from Industry Professionals

Part III — Distribution
1. Marketing
The Strategies — Marketing 101
The Sales Tools — Adding the Polish
The Internet — Window to the World

2. Playing the Film Festival Circuit
The Landscape — Learning the Ropes
The Submission Strategy — How to Join the Party
The Process — Get Your Dance On

3. Distribution
The Platforms — Many Avenues to Explore
The Internet — The New Frontier
The Hybrid Strategy — A Paradigm Shift 1

4. Creating Change
Social Action Campaign — Partnerships and Taking Action
Educational Screening Events — Tool Kit and Study Guide for Schools
Formula for Measuring Change — Impact Analysis

Case Studies
Words of Wisdom from Industry Professionals

Glossary of Terms
Sample Budget
Finishing Funds Campaign — Front the Back Nine
Fundraising Sample — The Back Nine Keynote
Sample Survey
Sample Press Kit — The Highest Pass
10 Keys to Playing the Festival Circuit
Host Your Own Screening Sample
Sample Tool Kit
Delivery Requirements — Digital Platform
Delivery Requirements — International Sales
Delivery Requirements — US Theatrical and Ancillary Rights

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