Financial Services Direct Marketing

Financial Services Direct Marketing

by Martin


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Financial Services Direct Marketing by Martin

Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market sector. Advice is given on developing product lines, creating marketing and advertising solutions, as well as maintaining a successful project.

Product Details

ISBN-13: 9780077073855
Publisher: McGraw UK
Publication date: 06/30/1991
Pages: 336

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