Financing and Building an E-Commerce Venture

Financing and Building an E-Commerce Venture

by Marc Kramer


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Financing and Building an E-Commerce Venture by Marc Kramer

Secure financial backing no matter what the current market buzz is, and develop a .com that will thrive and prosper for years to come.
Every day innumerable e—ventures open and fold, each with big ideas and eyes set on quick fortunes, but few with the proper planning and capital necessary for success. In this invaluable resource, Marc Kramer provides anyone considering an e—commerce venture or already running one step—by—step guidance and real—world advice on starting, funding, and running a successful Internet business.
Kramer walks the entrepreneur through the essential yet frequently overlooked issue of securing financial backing and directs the reader to what will attract investors and build great wealth. In addition, the book covers everything from writing a winning business plan to creating a solid marketing plan; from hiring a top—of—the—line management team to building impenetrable customer loyalty; from getting the most from vendors to forging win—win alliances with strategic partners. Financing and Building an E—Commerce Venture is a one—stop resource for:
Working examples of e—commerce business plans
Real—world e—commerce marketing and operating plans
Sample presentations and offering letters
Lists of venture capitalists and private investor groups
Q&A interviews with entrepreneurs, venture capitalists, and other experts
For anyone interested in venturing into the world of e—commerce, this soup—to—nuts roadmap will put them on the fast track from idea to marketplace.

Author Biography: Marc Kramer is president of Kramer Communications and a past recipient of Inc. Magazine's Entrepreneur of the Year Award. He develops business, sales, and operating plans for Internet companies, and has successfully run a number of startup companies. He is the author of three books, including Web Sites Built to Last.

Product Details

ISBN-13: 9780735201989
Publisher: Prentice Hall Press
Publication date: 06/05/2001
Pages: 288
Product dimensions: 6.08(w) x 8.94(h) x 0.67(d)

Table of Contents

1.Steps for Identifying Good Online Business Opportunities1
2.Writing a Business Plan11
3.Writing Operating and Launch Plans21
4.How to Write a Marketing and Sales Plan39
5.Hiring a Blue Chip Management Team55
6.Attracting, Managing, and Retaining Employees73
7.How to Pick Quality Service Providers81
8.The Value and Selection of a Board of Directors or Advisors93
9.Presenting to Investors103
10.Nonventure Financing117
11.Private Investor Capital127
12.Institutional Capital135
13.Closing the Deal147
14.What Are Investors and Money Managers Interested in Investing In?161
Appendix ASample Business Plan169
Appendix BSample Term Sheet211
Appendix CSample Private Placement Memorandum221
Appendix DInvestor Groups and Funds225
Appendix EAssociations and Sources231

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