Secure financial backing no matter what the current market buzz is, and develop a .com that will thrive and prosper for years to come.
Every day innumerable eventures open and fold, each with big ideas and eyes set on quick fortunes, but few with the proper planning and capital necessary for success. In this invaluable resource, Marc Kramer provides anyone considering an ecommerce venture or already running one stepbystep guidance and realworld advice on starting, funding, and running a successful Internet business.
Kramer walks the entrepreneur through the essential yet frequently overlooked issue of securing financial backing and directs the reader to what will attract investors and build great wealth. In addition, the book covers everything from writing a winning business plan to creating a solid marketing plan; from hiring a topoftheline management team to building impenetrable customer loyalty; from getting the most from vendors to forging winwin alliances with strategic partners. Financing and Building an ECommerce Venture is a onestop resource for:
Working examples of ecommerce business plans
Realworld ecommerce marketing and operating plans
Sample presentations and offering letters
Lists of venture capitalists and private investor groups
Q&A interviews with entrepreneurs, venture capitalists, and other experts
For anyone interested in venturing into the world of ecommerce, this souptonuts roadmap will put them on the fast track from idea to marketplace.
Author Biography: Marc Kramer is president of Kramer Communications and a past recipient of Inc. Magazine's Entrepreneur of the Year Award. He develops business, sales, and operating plans for Internet companies, and has successfully run a number of startup companies. He is the author of three books, including Web Sites Built to Last.
|Publisher:||Prentice Hall Press|
|Product dimensions:||6.08(w) x 8.94(h) x 0.67(d)|
Table of Contents
|1.||Steps for Identifying Good Online Business Opportunities||1|
|2.||Writing a Business Plan||11|
|3.||Writing Operating and Launch Plans||21|
|4.||How to Write a Marketing and Sales Plan||39|
|5.||Hiring a Blue Chip Management Team||55|
|6.||Attracting, Managing, and Retaining Employees||73|
|7.||How to Pick Quality Service Providers||81|
|8.||The Value and Selection of a Board of Directors or Advisors||93|
|9.||Presenting to Investors||103|
|11.||Private Investor Capital||127|
|13.||Closing the Deal||147|
|14.||What Are Investors and Money Managers Interested in Investing In?||161|
|Appendix A||Sample Business Plan||169|
|Appendix B||Sample Term Sheet||211|
|Appendix C||Sample Private Placement Memorandum||221|
|Appendix D||Investor Groups and Funds||225|
|Appendix E||Associations and Sources||231|